What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports
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JUNE 2, 2022
Segmentation goes beyond the scope of what traditional A/B testing can do, allowing you to better understand your audience, by segmenting them into specific target groups. Once you’ve answered these three critical questions, you can start testing audience segments or simply use segmentation. What brings them here?
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