SmartBug Media

AUGUST 8, 2023

Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. By successfully integrating upselling and cross-selling into their strategies, these teams not only generate more revenue, but also strengthen their relationships with customers.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 96

Acquisitions Marketing Budget Analytics Allocation 96

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

Analytics 110

Analytics Allocation Product Work Management 110

Martech

AUGUST 29, 2023

In the new analytics landscape, creative execution emerges as the critical optimization lever. Creative analytics achieves this by integrating audience and creative data so that they are analyzed and measured in conjunction rather than in isolation.

Marketing Attribution 96

Marketing Attribution Creativity Analytics Paid Search Agency 96

KoMarketing Associates

FEBRUARY 7, 2023

Pecan released its “State of Predictive Analytics in Marketing” report, and statistics suggested that most marketers (46%) wish that they could leverage AI to predict customer retention and churn. The data and analytics associated with AI have been pain points for marketers.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

KoMarketing Associates

JUNE 7, 2023

How Marketers are Currently Using AI and Predictive Analytics In addition to using AI for content marketing purposes, previous research suggests that marketers have been looking for ways to leverage it to better understand their target audience as well.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. It’s not just about new smart TVs and cross-device streaming services, however. That’s where a predictive analytics tool like outcomeX comes in.

Analytics 95

Analytics Privacy Policies Paid Search Agency Advertising Agencies 95

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. What defines customer journey analytics? Cross-channel data. What customer journey analytics tools do.

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

Vidyard

JANUARY 5, 2021

We’re not selling enough! But there’s good news: You already have the tool you need to beat them — sales analytics. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. Keep reading to get the skinny on winning with sales analytics.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Convince & Convert

APRIL 12, 2024

Gain support from leaders and cross-functional teams to become advocates for the social team Create Custom Social Team KPI’s – Create a master dashboard to house all social data. Utilize social analytics reporting tools to gather data. Create opportunities for social team visibility. Keep the social team top of mind always.

Social Media 135

Social Media ROI Media Cross-Selling 135

Tomorrow People

MAY 30, 2022

Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. Reevaluate your organisation’s upselling and cross-selling strategies. Evolve your offering.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Vidyard

JANUARY 5, 2021

We’re not selling enough! But there’s good news: You already have the tool you need to beat them — sales analytics. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. Keep reading to get the skinny on winning with sales analytics.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Lead Forensics

APRIL 16, 2024

Example Tools: Salesforce Einstein Analytics: Uses machine learning to analyze sales data and generate intelligent forecasts. Zoho Analytics: Provides a comprehensive suite of business intelligence tools, including sales forecasting capabilities. However, traditional approaches can often feel pushy.

Ideal Customer Profiles 52

Ideal Customer Profiles Budget Programs Cross-Selling High Quality Lead 52

Vidyard

JANUARY 5, 2021

We’re not selling enough! But there’s good news: You already have the tool you need to beat them — sales analytics. You’ve experienced setbacks and speed bumps; you’ve analyzed them to understand where you went wrong; you’ve applied those lessons to future selling. Keep reading to get the skinny on winning with sales analytics.

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Zoominfo

AUGUST 31, 2020

Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Marketing Management 264

Marketing Management Cross-Selling Lead Ranking Ideal Customer Profiles 264

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. Well, it requires social media analytics and reporting. What is social media analytics? Social Media Analytics Reports. Types of Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Lead Forensics

APRIL 11, 2024

Identify cross-selling opportunities & renewals Conversely, you may have pre-existing customers who are still accessing your site and visiting certain product or service pages. This presents your sales team with another opportunity to cross-sell to those clients or renew if the contract is up.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

B2B Marketing Analytics

MARCH 5, 2019

Been working with the company for over a year, I know the sales leader personally who is one of those few leaders who truly understand nuances of sales/marketing data and leverage analytics to drive performance on a daily basis. Knowing this sales leader well, I had a feeling that something interesting was coming up and boy was I right!

Analytics 63

Analytics Cross-Selling Top of Funnel Advertising Funnels 63

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. Invest and participate in communities and make social selling part of your ABM campaign and program execution.

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

Salesforce Marketing Cloud

MAY 19, 2022

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

Marketing AI 52

Marketing AI Ad brokers Analytics Paid Search Agency 52

Lattice

NOVEMBER 18, 2015

At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Grow Existing Customers.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Marketing Insider Group

NOVEMBER 30, 2021

Once you have your customer marketing strategy created, it’s time to implement analytics and start using a customer relationship management (CRM) tool to harness your customer data so you can develop personalized messaging. The perfect customer marketing strategy starts with a plan. Tailor Your Marketing to Each Client.

Trust Marketing 325

Trust Marketing WOM Marketing Budget Marketing & Strategy 325

Martech

MARCH 28, 2024

74% say that AI has positively impacted their ability to upsell or cross-sell. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 38% use AI-powered chatbots or virtual assistants to provide instant customer support.

Marketing AI 60

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 60

Digilant

APRIL 6, 2021

When creating an effective marketing strategy for your brand, data analytics must be at the core of your digital marketing efforts. Utilizing data analytics to drive digital marketing, guide your business goals, marketing strategy, product development and engage and retain customers. Data Analytics and Your Brand.

Paid Content 52

Paid Content Analytics Marketing & Strategy Marketing Strategy 52

Vision Edge Marketing

APRIL 9, 2024

You know this company because the salespeople will sell things the company doesn’t even make or offer to close a deal. Often, however, they neglect to conduct more than cursory customer or market research and as a result often create products looking for a market. Sales-centric strategies concentrate on closing deals.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. With multiple different tools to choose from, it’s difficult to find the right one for your requirements.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Analytics: More Data Sources and Improved AI Modeling Tools Adobe Measure includes two major additions. The first is all around increasing the types of data that can be analyzed.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Martech

FEBRUARY 13, 2024

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. This strategic alignment led to a 25% increase in cross-selling success rates and a 40% improvement in customer satisfaction scores.

Marketing Automation Services 99

Marketing Automation Services Work Management Lead Scoring Lead Ranking 99

Sprout Social

JANUARY 3, 2023

The benefits of cross-team collaboration. And equipping your sales team with guidance on their own social presence will boost their social selling efforts. Identify who’s who in cross-departmental collaboration. Share monthly reports and analytics. New ideas don’t have to come at the expense of existing initiatives.

Social Media 120

Social Media Work Management Marketing Management Media 120

Biznology

MARCH 6, 2017

Tap into your web analytics. Analytics are beautiful aren’t they? So see if there’s opportunities to up-sell or cross-sell. With search, especially today, customers have dozens of options at their fingertips. Odds are, you’re not the only game in town. Take a look at your target URLs.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. More than ever, CMOs must be facile with left-brain (analytical) and right-brain (creative) thinking. Action #1: Cross-functional Alignment with Common KPIs.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

SmartBug Media

MARCH 4, 2024

Identify cross-selling opportunities: Analyze which products or services are often purchased together, and use this information to create cross-selling campaigns. Monitor product performance: Analyze which products are selling well and which are underperforming.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

Zoominfo

FEBRUARY 10, 2021

Any digital tool with advanced analytics ( like a CRM ) can display this kind of data. How Do You Maximize Customer Lifetime Value (CLV)? Building closer relationships with current customers is the basis of maximizing your CLV. Let’s assume your individual customer has been with you for 2 years: 3,333 x 45 x 2 = 299,970. Average Lifespan.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Get actionable customer service insights Service Intelligence, a powerful new analytics app for Service Cloud, can help you boost agent productivity, cut costs, and enhance customer satisfaction. Grow revenue: Analyzing customer purchase history and behavior helps identify opportunities for cross-selling and up-selling.

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Martech

JANUARY 11, 2024

Product data Understanding which products are most popular among your customers is essential for effective cross-selling and upselling strategies. Product data, such as the product mix and the top-selling items, can help you capitalize on opportunities to drive additional sales and boost customer satisfaction.

Purchase 89

Purchase Marketing AI Optimization Customer Satisfaction 89

SmartBug Media

MARCH 13, 2024

Building the Optimal Compensation Plan Armed with a proven approach and informed about what gets your sales team fired up to sell, it’s now time to build the optimal compensation plan for your team. This will not only help to maintain alignment with organizational goals but also drive sustained sales performance.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69