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Salesforce raising prices next month

Martech

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. What will be affected. Maybe a sign of things to come.

Pricing 86
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Customer Purchase Intention and Use in B2B Marketing

Heinz Marketing

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This data can illuminate when the prospect is actively considering purchasing your product/service.

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9 Best WordPress CRM Plugins to Improve Sales in 2023

Optinmonster

Do you need help picking a WordPress CRM plugin? CRM plugins turn your WordPress website into a lead generation and client management system. In this article, we’ll go over what features you should look for in a WordPress CRM tool as well as our top picks for CRM plugins. What is a CRM Plugin?

CRM 72
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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 312
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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. One of the most common errors buyers make is not reading the terms of service (TOS) before buying. What is a CRM? CRM tools can streamline major business processes like customer support, marketing campaigns, and lead management for sales teams.

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What is CRM?

Spiralytics

One of the most significant tools most companies now deploy in their marketing efforts is Customer Relationship Management (CRM). But what is CRM, and how does it help organizations market themselves? What is Customer Relationship Management (CRM)? Before knowing its ins and outs, understanding the CRM definition is a must.

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Does your organization need a call analytics platform?

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. What call analytics capabilities does our organization need? Click here to download! What kind of data can we pull out of calls?