Analytics CRM Price Purchase 
Customer Experience Matrix
MAY 2, 2021
If the data is well understood, a purchased CDP benefits as much as a built system – so long as IT staff who understand the data are available to the project. Data Collection/Buy Advantage: a purchased CDP will have prebuilt connectors for many source systems and often a standard API for creating new connectors.
Customer Experience Matrix
JULY 3, 2013
It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). Each score predicts visits to a different Web page, typically representing a stage in the purchase process.
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Customer Experience Matrix
JUNE 27, 2013
Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. I’d say that reflects a lack of enterprise systems available for Adobe to purchase, more than any particular desire to target the mid-market. Predictable or not, this deal does fill a gaping hole in Adobe’s marketing cloud.
Customer Experience Matrix
DECEMBER 10, 2013
In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.
Customer Experience Matrix
AUGUST 25, 2016
Many can also push messages to other channels via marketing automation or CRM integration. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)
Customer Experience Matrix
JUNE 17, 2016
On the other hand, several do use rules and/or predictive analytics to help manage the post-purchase portion of the customer relationship – making them possible Journey Orchestration Engines (JOEs). Strikedeck pricing is based primarily on the number of accounts, with some adjustments based on deal size.
Customer Experience Matrix
JUNE 2, 2015
One thing that’s become clear since then is that only big companies will purchase a marketing database by itself. B2B CDPs have favored analytical applications like lead scores and churn predictions. The fact that prices are published is itself a mark of a later entrant.) Again, nothing fancy but it gets the job done.
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