PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0
ViewPoint
SEPTEMBER 20, 2012
release of the idea which is really a derivative of CRM. He references conversations on CustomerThink and other B2B communities that suggest this places sales in a dangerous place: by the time they engage, customers have decided exactly what they need (or what they think they need), have a short list of solutions, and just want to know price.
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