Biznology

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Make the most of your CRM this year

Biznology

Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Don’t worry – you can still take advantage of all the great features a CRM has to offer. CRM and Customer Service. Your CRM goes beyond storing standard customer contact information.

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Next for digital transformation: operational transformation

Biznology

Search, social, analytics, content, commerce, CRM, web, and mobile will all come into play. Though questions and comments about the practice are starting to pop up in articles and forums, operational transformation is a severely neglected topic across most of the analytic sphere. Marketing transformation.

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Are your marketing personas your sales market segments?

Biznology

Sometimes they use a different sales pitch, emphasize different features, or even offer different packages and pricing. Your marketing analytics can help you know which content is moving different personas from step to step in the Buyer Journey. Often, sales teams take different approaches with different market segments.

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Where’s marketing technology headed? Chris Jacob, Director of Product Marketing for Salesforce Marketing Cloud, shares his thoughts.

Biznology

Salesforce Marketing Cloud now includes email marketing, mobile marketing, social media marketing, digital advertising and analytics–all powered by Einstein, Salesforce’s AI technology. What does pricing look like for individual Salesforce Marketing Cloud tools vs the full stack? Hester: Got it.

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How to select the perfect B2B data vendor

Biznology

. · Installed technology/products. · Firmographics. · Social media profiles. · Intent data/buying signals. · Account-based display and retargeting. · Predictive analytics. · Omni-channel messaging. Price should be your last criterion for decision-making. Omni-channel. Technologies.