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Mastering B2B Lead Generation in the Pharmaceutical Sector: 6 Essential Strategies

SalesGrape

For example, a study conducted by McKinsey & Company found that physicians are increasingly relying on digital channels for information about new drugs or treatment options. One way to utilize data analytics is by tracking website visitor behaviour.

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What is Multi-Touch Attribution?

ClearVoice

What is multi-touch attribution? Multi-touch attribution is calculating the value of each customer-brand interaction that leads to a conversion. Once you complete this calculation and determine the most profitable marketing channel, you can precisely allocate marketing funds to surge ahead of the competition. Click To Tweet.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. As marketers continue to rely on a wider variety of channels, attribution becomes that much more important. Enter: Marketing attribution.

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Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models

ANNUITAS

Additionally, Interaction Studio allows for marketers to deliver personalized content and experiences and is able to deliver a seamless experience by combining touchpoints from various channels by creating unified profiles for traditional and ABM marketing.

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What Is Attribution Modeling and Why It’s So Important

Hubspot

These avenues refer to channels (e.g. PPC, your website, email campaigns, social media) and touchpoints (e.g. Although all attribution models look at the channels and touchpoints involved in a customer’s decision to convert, each of them weighs those channels and touchpoints differently.

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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Marketing attribution refers to a system used to determine how each touchpoint in a customer’s journey contributes to an eventual conversion. Comparatively, 43.2%

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Adobe Marketing Automation Updates 2023 | Research Brief

ANNUITAS

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. Also, Dynamic Chat now more easily integrates with CRM tools to add chat insights into the CRM record with minimal effort.