How to Audit and Beef Up Your Lead Gen Strategy Using Content
SmartBug Media
OCTOBER 9, 2019
Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Once you know who your buyer is, you need to consider how your buyer makes purchasing decisions. Stay Tuned In to Your Target Audience. Perform a Buyer’s Journey Workshop.
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