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The 14 Best Marketing Automation Tools

Webbiquity

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Sample review: “The software, analytics, and support are amazing. Drip (is ideal) for sending trigger-based and educational-based email campaigns.”

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Seven Key Categories of Social Media Marketing Tools

Webbiquity

But sometimes you need deeper functionality within a particular social network in order to grow and manage your following, run a campaign, perform competitive analysis, access in-depth analytics, or do other tasks. But doing social media lead generation at scale requires the use of paid (advertising) campaigns.

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The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011.