SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Velocity Partners

NOVEMBER 7, 2018

The barriers to entry are growing higher and higher – especially in a world where Forrester analysts expect the content marketing function to be “largely swallowed up into multi-disciplinary teams.”. We’re adapting. And it’s good. Survival of the Fittest. Not everyone’s going to make it. In content marketing, only the fittest will thrive.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Inbox Insight

DECEMBER 4, 2018

The insidious forwards march of programmatic AdTech waits for no one, and with industry big hitters such as LinkedIn now offering prime ad real estate via programmatic , B2B marketers who aren’t exploring their options in this area are likely to get left behind – fast ( LinkedIn ). ANA/Forrester ). In fact, 23. Brand safety.

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. You can also leverage CRM systems, e.g., Zoho, HubSpot, etc., Insights-driven Marketing.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Albacross

NOVEMBER 4, 2021

Source: LinkedIn , 2020). Source: Forrester , 2021). First-party intent data is activities that you can directly collect from your own website, CRM tools, and any other methods you use to engage with users. Source: Forrester , 2021). Not exactly. 68% of B2B buyers prefer to research online independently.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Linkedin Ads. Then you’re done! Gathering Data.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SmarkLabs

NOVEMBER 19, 2019

Analytics to understand how content resonates with potential customers, then iterating on it for constant improvement. According to LinkedIn , four things must align for your sales enablement strategy to be effective: Image: LinkedIn. Then keep that information in your CRM, accessible to both teams.

Top of Funnel 49

Top of Funnel Ideal Customer Profiles Hubspot Marketing Proposals 49

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Golden Spiral

APRIL 11, 2019

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. In an interesting collaboration, HubSpot has been working with Crystal Knows to integrate personality types into their CRM.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Golden Spiral

APRIL 11, 2019

Based on the DiSC model, Nashville-based Crystal analyzes social media information, from Twitter to LinkedIn, to determine personality profiles for anyone—including you and your prospective clients. In an interesting collaboration, HubSpot has been working with Crystal Knows to integrate personality types into their CRM.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

SnapApp

MAY 29, 2018

Leads are the people behind your CRM data. The difference between interest and intent is the difference between a genuine opportunity and what sales would mistakenly label as an ‘opportunity’ in the CRM. Forrester research indicates that 74% of business buyers conduct more than half of their research online. Top channels.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. And disjointed platforms are painful to integrate and manage.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Online Marketing Institute

DECEMBER 1, 2010

LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), You can even track your registration page in Google Analytics.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. LinkedIn offers Thought Leader Ads , which allow you to promote posts from your executives or employees directly.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Leadspace

FEBRUARY 16, 2022

This brings us back to the challenges of leveraging siloed data and sharing scores and updated profiles in applications like CRM, bots, etc. Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Leadspace

FEBRUARY 16, 2022

This brings us back to the challenges of leveraging siloed data and sharing scores and updated profiles in applications like CRM, bots, etc. Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Martech

SEPTEMBER 21, 2021

capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Predictive analytics. These may include highly personalized website content or product recommendations based on analysis of consumption trends, on-site behavior, firmographics and CRM data. Mobile marketing.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Hubspot

APRIL 3, 2012

Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. LinkedIn has made it easier than ever to be proactive about getting introduced to new opportunities. 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time.

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Biznology

NOVEMBER 3, 2016

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. So, why aren’t we taking an account-based marketing and selling approach on LinkedIn?

Account Based Marketing 80

Account Based Marketing Enterprise Management Work Management Marketing Management 80

WebMarketCentral

DECEMBER 8, 2008

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) Based in the U.K.,

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. You can reach out in many ways: phone calls, texts, emails, in-person conferences and events, and online networking platforms like LinkedIn. And B2B salespeople are a big reason why it’s growing.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

SpotMe Blog

JUNE 16, 2023

Data and analytics to gain insight into HCPs’ interests, knowledge gaps and preferred learning styles. Integration with CRM systems to track HCP activities, interests and attributes to build more strategic, personalized relationships over the long term. Focus on the relationships instead of the regulations.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

SpotMe Blog

JUNE 29, 2023

And with fully compliant event platforms that collect data and feed it automatically into your pharma CRM for you, gathering HCP data to analyze and drive your next best actions is easy. That way you can have a single source of truth for that all-important event data in your pharma CRM, such as Veeva. #3

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Marketing Insider Group

FEBRUARY 17, 2014

Personalization brings up a whole host of issues like Big Data, Privacy concerns, real-time analytics,and more, but ultimately the goal must be to improve customer experience without being creepy. More than 70% of the executives Forrester interviewed believed that personalization was of strategic importance to their business.

Ideal Customer Profiles 100

Ideal Customer Profiles Paid Search Agency Forrester Advertising Agencies 100

Vidyard

FEBRUARY 18, 2021

Embrace Analytics 6.2 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Everything from short-form videos on Instagram and TikTok to longer-form educational videos on Facebook and LinkedIn are growing in popularity. Video Trend 5: Video Tech Goes from Tactical to Strategic 6.1

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” Let me give you an example.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

6sense

DECEMBER 10, 2021

And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). 1 CRM that nobody managed. The outcomes have been powerful.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

PathFactory

OCTOBER 20, 2021

The marketing analytics solutions commonly in use at most companies simply aren’t equipped to do this without a superhuman amount of manual intervention. Analytics and reporting: Marketers have the data they need to truly form a complete picture of every content asset at their disposal. Why do I need so much data anyway?

Top of Funnel 52

Top of Funnel CMS Development Marketing AI Lead Ranking 52

EveryoneSocial

OCTOBER 26, 2021

Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.) Sure, search engines like Google, review sites like G2, and research vendors like Forrester or Gartner still carry some influence — but not as much as people tend to think. Google Analytics. Let me explain below.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Vidyard

MARCH 23, 2021

Video Analytics Statistics 2.6 LinkedIn Video Statistics 3.4 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Length Statistics 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65