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What is predictive analytics?

Martech

Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Predictive analytics can be used in almost any field, from climate change to sports. “How did our email campaign perform with a specific audience segment?” Classification models.

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). What is a CRM? What are the Benefits of Using CRM Software?

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CRM Vs Email Marketing: Which Is More Suitable For My Business?

SendX

CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. 81% of small businesses depend on email marketing as their main customer acquisition channel. for every dollar spent.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Email messages that actually provide value also help boost your brand awareness.

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Hubspot CRM Migration Checklist (for a Hassle-Free Move)

Spiralytics

Does your company use Customer Relationship Management (CRM) Software? If you can do these tasks on your current software, why should you migrate your data, in the first place? To keep up with today’s competitive business landscape, having an effective CRM software that aligns with your business goals is essential.

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