Analytics and CRM - B2B Marketing Zone

Research Report: Lead Gen Not as Easy as Marketers Think

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Almost half of all respondents outsource some or all of their campaigns to an agency or outside consultant.

Demand Generation Agencies

Demand Generation Agencies Lead Gen Marketing Report Research

What Response Rate Should I Expect From My Campaign?

The Point

OCTOBER 7, 2010

On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? By most standards, your current response rates are well above average, but it’s almost impossible to compare those metrics to any other company or campaign because of the variables involved. The first of those variables is offer.

Response Rate

Response Rate Campaigns Broadcasting Direct Marketing

B2B Marketing Zone

The Point

Research Report: Lead Gen Not as Easy as Marketers Think

What Response Rate Should I Expect From My Campaign?

Webinars

Stay Connected