email-campaign 
The Effective Marketer
APRIL 19, 2012
If before marketers had the challenging job of gathering data to analyze campaign effectiveness, now the opposite might be true. Email marketing, marketing automation, web analytics, CRM, and the myriad of software now permeating marketing organizations gives us more data than we can process in a timely fashion.
The Effective Marketer
APRIL 10, 2012
What does it take to put together a successful email campaign? Segment your list, create the email, send it out, evaluate results, repeat. Although “email marketing” is the name of the game, there are actually many pieces you have to put into play and organize in order to make the most of it. Well, not so fast.
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