Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. Before making a purchase decision for a marketing automation platform, buyers should know the basics of email deliverability, as it will have a direct impact on the success or failure of their marketing programs and ROI. Report Email Abuse © 2010. Still with me? LoopFuse ,Inc. MORE >>

Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. The task is really the same as a sophisticated lead nurturing campaign: to monitor customer behavior and respond appropriately. But CRM systems are deeply embedded in sales departments, so they block growth in that direction. marketing automation can also be divided into layers of delivery systems, campaign management, and platform functions. MORE >>

The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo. Recently, Marketo launched a new component to the Marketing Nation, a rich resource for marketers called the Marketo Program Exchange: a network that hosts a free, shared library of pre-built marketing programs for customers so they can quickly set up campaigns and start getting results. MORE >>

The beauty of doing marketing today is that tools like Google Analytics, Omniture, or HubSpot's data and insights make marketing easier. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges! Search and analytics are no replacement for talking to your prospects and customers, but you can get a lot more efficient and targeted with keyword analytics. Before you create your next ebook, blog post, or even email campaign, be sure to check out your (and your competitors') traffic-driving keywords. MORE >>

We use somewhat complicated lead nurturing campaigns and other ad technologies to make this all happen. And, like us, you’re problably using a plethora (si jefe, a plethora) of analytics tools. Seeing how much we take for granted with these web analytics tools, shouldn’t we also hold our call tracking analytics in an esteemed place of honor? Since the majority of B2B online searches result in a phone call, can you reliable measure marketing ROI without call tracking analytics? Call Tracking Analytics. Advanced Call Tracking Analytics. MORE >>