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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. Moreover, the CRM analytics will generate insightful reports, helping you anticipate customer needs, make smart adjustments to your strategy, and continually adapt your operations to changing customer expectations.

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The 22 Best Virtual Event Platforms

Webbiquity

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

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Fine-Tuning Your LLM? There’s a Better Way

Salesforce Marketing Cloud

Fine-tuning an LLM means training it to make it better at specific tasks, like analyzing customer sentiment or summarizing a patient’s health history. For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents.

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5 strategies to evaluate sales performance

Seismic

Documenting these reviews over time will identify patterns and provide a historical perspective for more accurate assessments. Then, combine this with specialized sales performance tracking tools, such as CRM systems and analytics platforms, to conduct in-depth analyses. Ready to learn more?

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7 Best Practices for Getting the Highest ROI From Your CRM

Hubspot

Back when you chose your customer relationship management (CRM) system, what did you expect to get out of it? But here's the truth about CRMs : they really should help your business perform better, serve your customers in the best way possible, and bring in more profit. How to Know If Your CRM Is Set Up for Success.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. Here are some of them: Client relationship management (CRM) Email campaign management tool Visitor identification tool to track interaction with the website CRM is the most commonly used tool out of the three.

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Rethinking content governance in the era of generative AI

Martech

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. This functionality is widely accessible in beta releases, even their free CRM options. That’s changing rapidly.