Online Marketing Institute

MARCH 13, 2011

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. It has since added a connector for Oracle CRM On Demand. CRM integration is handled through forms that map fields from one system to another.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Pricing Based on Customer Expectations , May 26, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

JANUARY 4, 2011

Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Social CRM - How some companies are using it. Start-Up Briefing Media Ltd.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40