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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. Web analytics.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Compete - Compete is a web-based application that offers users and businesses web analytics. Digg - Digg is a social news website that allows members to submit and vote for articles. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy.