The Point

JUNE 25, 2019

Fortunately, there are now some excellent third-party reporting, analytics and attribution tools that can help marketers get closer to attribution nirvana. These may simply be your MAP or CRM. Before you invest in a third-party reporting solution, however, we recommend first asking some tough questions: Phase 1 – Data.

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Marketing Attribution Work Management Marketing Management Marketing Automation Services 242

The Point

NOVEMBER 29, 2017

Or Social Media Analytics. And yet most companies, even those with sophisticated marketing automation and CRM technologies at their disposal, do a poor job of genuinely measuring campaign success beyond basic metrics like clicks and leads. If we only had ABM, you hear. Or Predictive. Know What’s Working.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

The Point

OCTOBER 20, 2014

I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Predictive analytics and similar advancements will help close the gap.

Demand Generation Agencies 100

Demand Generation Agencies Lead Gen Marketing Report Research 100

The Point

NOVEMBER 5, 2009

BAS) I am pretty excited about the advances in marketing automation systems with built in analytics. Companies like Eloqua and Marketo have 1-click integration into CRM systems that make it easy to synchronize marketing and sales processes and lead data. Today, lead management in the CRM system starts when sales get the lead.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

The Point

OCTOBER 7, 2010

And that’s where technologies like CRM, marketing automation, and Web analytics can make all the difference. Ultimately, it’s about the quality of that response, the rate at which those leads turn into opportunities and then sales, and the ROI from the mailing (or email broadcast) that matters.

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Response Rate Campaigns Broadcasting Direct Marketing 100

The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Web-based “nurturing” via uploaded CRM records. • contextual targeting.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100