Sales Engine

AUGUST 22, 2016

“We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

“We really wanted to create an environment where we could go out and actively seek prospects that want to receive this information, and we knew we needed some external expertise from a firm that could also provide us with a fractional marketing team in the areas of content creation, distribution, metric tracking, analytics and CRM integration.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

MARCH 31, 2016

In B2B, it’s essential to have a marketing automation system that is fully integrated with a CRM to track digital behavior and create contextual lead intelligence on your prospects. Something that leverages real-time analytics and insights to personalize and automate that customer experience. What does contextual marketing look like?

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Sales Engine

OCTOBER 1, 2015

That’s what we mean by actionable sales intelligence , and it’s created over time by using your content to collect information on your prospects and tie it to their lead record in the CRM. Google analytics can tell you a lot of this, including whether your traffic is coming from organic search and what the terms that they used to find you.

Top of Funnel 120

Top of Funnel Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

Sales Engine

AUGUST 15, 2016

Record keeping and CRM knowledge. Much of today’s content has been automated and collected in CRMs such as Salesforce. A head for analytics. A good lead nurturer knows how to find much of this information in their research and, by asking intelligent questions, they can create curiosity with the buyer.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Leads Lead 120

Sales Engine

JANUARY 22, 2016

Record keeping and CRM knowledge. Much of today’s content has been automated and collected in CRMs such as Salesforce. A head for analytics. A good lead nurturer knows how to find much of this information in their research and, by asking intelligent questions, they can create curiosity with the buyer.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Leads Lead 120