Lattice

MAY 3, 2016

Natively built on Salesforce1, the app is able to leverage Salesforce’s security infrastructure, is available on all devices supported by Salesforce1, is tightly integrated with the Salesforce CRM and is fully extensible via Force.com. Most importantly, sales does not have yet another tool to log into.

Enterprise Management 100

Enterprise Management Lead Ranking Lead Scoring CRM 100

Lattice

MAY 24, 2016

While there are over a 100 new features in this release, there are two big themes we touch on: THEME ONE: Enterprise-grade Predictive Analytics. in minutes. There are three new use-cases we support here: Building your account/contact database: B2B buying cycles are a team sport.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

MARCH 16, 2016

Lattice will now write back more than just a score into your marketing automation and CRM systems; we’re adding thousands of account attributes. At the same time marketing is using this data enrichment to enhance their nurture campaigns, sales teams also have this information at their fingertips within their CRM system (Figure 2).

Lead Ranking 100

Lead Ranking Lead Scoring Forrester Act-On 100

Lattice

OCTOBER 23, 2015

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. Nancy Fessatidis – Head of Big Data Analytics, SAP @NancyFessatidis. Jack Speyer – Director Global CRM, SunPower. All of these terms are being thrown around the marketing community with gusto.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

OCTOBER 5, 2016

Business Intelligence was the last successful analytics killer-app in the enterprise. BI systems are built on middle-school math and while they are very useful, they are not analytically hard. When a newly minted data-scientist first encounters BI, her reaction is akin to Groucho Marx commenting on Military Intelligence.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

MARCH 15, 2016

b> Intent (this is data about the browsing behavior of your prospects) and c> Activity/Engagement (this is data about the prospect’s interaction with you, as captured in your CRM, MAM, Web Analytics, Transactions, Product usage history, etc.). Is there a wide variance in performance at the rep level?

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100