KoMarketing Associates

AUGUST 13, 2020

In addition, this may become the key to more accurate data and analytics. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules. The Consequences of Poorly Maintained Marketing Data.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

KoMarketing Associates

JUNE 4, 2020

Data and analytics have made it easier for marketers to target customers and prospects, and new research shows that B2B organizations remain dedicated to utilizing this information at their fingertips. For the remainder of the year, 18% of B2B organizations “strongly” expect to increase their investment in data and analytics.

B2B Sales 156

B2B Sales Paid Search Agency B2B Marketing Companies 156

KoMarketing Associates

JUNE 23, 2020

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies. Only 51% claimed that the current state of their CRM data is “clean.”. Just 35% of U.S.-based

Personalization 156

Personalization Statistics Differentiation Analytics 156

KoMarketing Associates

FEBRUARY 22, 2019

As data and analytics become more readily available to marketers, new research suggests that they are using it for multiple purposes. In addition, 89 percent of marketers utilize data and analytics to make strategic decisions, while 76 percent use it for their corporate database/CRM efforts.

Marketing Report 151

Marketing Report Touchpoints Advertising Benchmark Analytics 151

KoMarketing Associates

MARCH 13, 2019

The only category that was predicted to fall was CRM spend – marketers saw a 9.5 Additionally, 89 percent of marketers use data and analytics to make strategic decisions, and 76 percent use it for their corporate database/CRM efforts. Brand spending is expected to rise 9.3 New product introduction spending will rise 7.7

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

JUNE 16, 2020

Experian published its “2020 Global Data Management Research” report, and statistics suggested that just 51% of marketers consider the current state of their CRM data to be clean, and say they can fully leverage it. Organizations see traditional issues like wasted resources and an inability to rely on analytics.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Note : If you haven’t switched to Google Analytics 4, now is the time.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

MAY 11, 2017

At the moment, the majority of B2B marketers (70 percent) said they are reporting on their results with data from their CRM. Sixty-eight percent are using reports from web analytics, while 65 percent are using reports generated from their marketing automation system.

B2B Marketing 161

B2B Marketing B2B Marketing Automation Services Paid Search Agency 161

KoMarketing Associates

JANUARY 24, 2017

In the CloudCraze survey, titled “2017 B2B Digital Commerce Imperative,” nearly one-third (31 percent) of B2B respondents reported they’ve missed out on more than $2 million in sales due to shortfalls within their CRM e-commerce software. Leveraging Marketing Technology is Top Priority.

Marketing Management 120

Marketing Management Software Paid Search Agency Companies 120

KoMarketing Associates

NOVEMBER 1, 2017

In terms of their tactics, 48 percent claim that they are now using a CRM to augment data-driven marketing. Forty percent are utilizing real-time data from analytics, and 38 percent are using data visualization. Thirty-eight percent are investing in all areas of digital maturity, such as structure, people, processes, and tools.

Marketing Report 120

Marketing Report Marketing & Strategy Conference Tactics 120

KoMarketing Associates

JUNE 29, 2016

Google Analytics. From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ). Salesforce.com.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

OCTOBER 23, 2018

Being a data-driven marketer is great (and necessary), but how might things change if you spent as much time talking to your customers as you did looking at analytics reports? It’s not as celebrated as coding or analytics. Web Analytics 2.0: Test out a form analytics tool. Talking to people is a soft skill, for sure.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

JULY 12, 2016

HOW COULD MARTECH POTENTIALLY HELP B2B MARKETERS BETTER UTILIZE THEIR DATA AND ANALYTICS? MarTech is an enabler for data and analytics. For analytics, MarTech can help with visualization and advanced analytics (e.g., For data, MarTech can help clean, organize, and format data. machine learning, AI, prescriptive).

Optimization 120

Optimization Class B2B Sales Paid Search Agency 120

KoMarketing Associates

FEBRUARY 2, 2016

Define & Track Conversions – Regardless of whether your organization uses goal tracking in Google Analytics or conversion metrics in comparable reporting platforms, make sure some form of conversion tracking is in place. set up lead scoring ). Can Your Organization Truly Define Marketing ROI?

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

JUNE 5, 2014

ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. You may need to designate unique identifiers to your keywords so your back-end or CRM can properly read and access the information. ValueTrack is an easy-to-use AdWords URL-tagging feature.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

MAY 9, 2017

“Innovative marketers are using personalization solutions that include features for behavioral tracking, segmentation, campaign management, testing and analytics. Marketers are also leveraging marketing automation platforms and CRM solutions.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

APRIL 26, 2018

Services, platforms, technology, reporting, analytics, and more – we are successful marketers because we have a solid roadmap we use to drive program results. Do you integrate into back-end or CRM for lead quality analysis? In many cases this may make sense. Key details to include: How often will you provide reporting?

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

OCTOBER 26, 2017

Cookie-based (also known as job title targeting) targeting takes it one step deeper and utilizes sales enablement tools, analytics, website and user data, and a little bit of secret sauce to identify specific users all the way down to job title, interest, or buyer persona.

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

MARCH 3, 2015

While it’s certainly not the only tracking mechanism available, most campaigns will greatly benefit from including AdWords conversion tracking as well as goal development through Google Analytics. AdWords conversion actions should be generated for each major event you’re tracking through campaign’s efforts. Keywords & Messaging.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

JUNE 6, 2013

The 14th annual Marketing World event looks to feature speakers from organizations like IBM, Dupont, Siemens, and Adobe and cover B2B marketing topics ranging from B2B marketing analytics and demand generation strategies to mobile strategy and social marketing development. Content Marketing World. eMetrics Summit Boston 2013.

Conference 120

Conference B2B Marketing Planning B2B 120

KoMarketing Associates

OCTOBER 17, 2017

Establish goal and event tracking parameters within your analytics platform of choice and think about tying it to your CRM as well. All of this effort could be for naught if you don’t have the mechanisms in place to track leads and measure the conversion performance of your white paper campaign. Final Thoughts.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

SEPTEMBER 9, 2013

Derek Edmond will be attending the two-day event, featuring sessions around Social CRM, B2B conversion optimization, buyer personas and more. I will be headed out to the show October 14 th to get the scoop on the latest marketing automation technology, lead generation tactics, data and analytics, and more. Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

AUGUST 3, 2022

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? GA4 vs. UA Navigation .

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

KoMarketing Associates

MAY 24, 2016

I like to use the following: Google Analytics. CRM / Email Database. Google Analytics . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Search Analytics Top Pages. Does your content team have access to your CRM or your marketing automation tool? Moz Content.

Content 126

Content Marketing Analytics Tools Impressions Keywords 126

KoMarketing Associates

MARCH 8, 2018

Your sales team no longer operates without a CRM, just as your finance department has been managed by an ERP system for years. He is an award-winning and analytically driven marketing professional with experience as a marketing practitioner at Vivox, CMO industry analyst at IDC, and customer success manager at a Lattice Engines.

B2B Marketing 186

B2B Marketing Work Management Planning Marketing Management 186

KoMarketing Associates

MAY 8, 2018

Use analytics and UTM codes to better track if users are actually clicking through on your CTAs. Destination CRM reports that the average buying cycle for B2B technology is 20 percent longer than a B2C product. seems like it fits the bill, but there’s actually a lot more B2B marketers can be doing with their CTAs.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

JULY 21, 2015

Google Analytics goal and event tracking are a start but more B2B marketers are adopting marketing automation solutions that tie to their CRM as well. Finally, do you have a mechanism in place to track leads and measure conversion performance? If not, make sure to include conversion tracking into the landing page development plan.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

AUGUST 5, 2020

You can also look more granularly at traffic metrics using the Source/Medium report in Analytics. Tools to Use: Google Analytics // Other Analytics Platforms. I like to keep an eye on the following metrics in Google Analytics: Time on Page. Tools to Use: Google Analytics // Other Analytics Platforms.

Lead Ranking 185

Lead Ranking Budget Programs Top of Funnel Marketing Analytics Tools 185

KoMarketing Associates

AUGUST 14, 2018

You can also look more granularly at traffic metrics using the Source/Medium report in Analytics. Tools to Use: Google Analytics. I like to keep an eye on the following metrics in Google Analytics. How to Find It: (SEMrush) Search by URL & (GSC) Search Traffic > Search Analytics > Queries. User Behavior.

ROI 148

ROI Lead Ranking Marketing Analytics Tools Content Marketing 148