Industrial Marketing Today

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Content is the Foundation of Good Relationship Marketing

Industrial Marketing Today

Visibility into complete repair history and analytical tools for spotting trends. Customer Relationship Management (CRM) and Marketing Automation applications have made it easier to automate many of the steps. Ready to use reports for planning preventive maintenance work without costly shutdowns. Assistance with regulatory compliance.

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Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options. Interface with Customer Relationship Management (CRM) systems.

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?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

Web analytics – no industrial website should be launched without one. Every industrial website must include some form of web analytics. At the very minimum, the free Google Analytics code should be installed on your web pages. Don’t be fooled into thinking that Google Analytics is not very capable just because it is free.

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Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Many of these solutions also integrate well with popular Customer Relationship Management (CRM) applications like Salesforce and Microsoft Dynamics CRM. You can also create segments based on behavioral patterns from past emails and Web analytics. How to include dynamic content in emails?