Digital B2B Marketing

JULY 6, 2011

Last year, HP was rumored to be moving from Oracle CRM to Salesforce.com. I am a digital and B2B marketer with a background in online media and analytics. Amazon and other cloud-based providers have upended traditional hosting and development models, allowing companies to add and remove traditional infrastructure resources as needed.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

JULY 7, 2011

I submit as Exhibit A: the numerous regrettable ERP and CRM investments that have been made by large corporations. I am a digital and B2B marketer with a background in online media and analytics. Evaluating B2B solutions is hard, and the final decision is not made with absolute knowledge it is the right decision. About Eric Wittlake.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Demand Generation 100

Digital B2B Marketing

DECEMBER 19, 2013

Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave. You can’t ignore view-through results! Reaching Small and Specific Audiences.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

JUNE 7, 2012

CRM : Customer Relationship Management. GA : Google Analytics. Marketing Technology Infrastructure CMS : Content Management System. A system for managing and publishing content, often on the web. Includes relatively simple systems like WordPress to complex systems running the largest sites. MAP : Marketing Automation Platform.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100