Crimson Marketing

APRIL 21, 2015

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. The data analytics industry is growing between 9 and 12% a year, with some sources predicting that the B2B marketing technology industry will exceed 50 billion dollars in the USA within the next 2 years.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

AUGUST 19, 2013

Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). The radical shift in buyer behavior toward engaging with favorite brands via smartphones and tablet devices. How Data Marketing Creates Competitive Advantage.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

OCTOBER 15, 2015

But there’s a lot you can accomplish just by setting up conversion pixels and Google Analytics accounts correctly — and if you’re a B2B, making sure your CRM is integrated with your marketing efforts.” Attribution options (last click, first click, Time Delay, game theory and so on) can be overwhelming. ” 13.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

MARCH 30, 2015

“While a majority (51%) said they’re better at collecting data about individual website visitors than they were last year, only about half as many reported being better at collecting user data from CRM, POS and other online data sources.”

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100

Crimson Marketing

OCTOBER 27, 2015

If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

SEPTEMBER 16, 2014

It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. the equivalent of 520 million books.”. Example 1: Social Media Listening.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. We often call that intuition, instinct, or “gut feel,” and it holds a mystical place in the minds of marketers.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100