creative Analytics Salesforce.com Trade Show Twitter 
Webbiquity
DECEMBER 15, 2020
Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.
Paul Gillin
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. Defining ROI.
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