Martech

FEBRUARY 7, 2024

The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. But I know there’s no way to stop progress, so we must be agile and adapt the way we’ve always worked. I’ve witnessed teams where someone only works on TikTok or only writes emails.

Marketing AI 117

Marketing AI Paid Search Agency Cross-Selling Ethics 117

Heinz Marketing

MARCH 24, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? Increased Control Another benefit of in-house creative services is increased control over the marketing process.

Demand Generation Agencies 91

Demand Generation Agencies Paid Search Agency Creativity Companies 91

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Social Networks 179

Social Networks Business Work Management Social Media 179

SocialPilot

APRIL 22, 2024

Instagram Reels are the most effective way for brands to attract and engage with their target audience. But that doesn’t mean that these time frames will work for everyone. If you are targeting a younger audience, for example, they may be more active during the week after school or work.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Sprout Social

NOVEMBER 29, 2023

Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Reporting: Automation tools can also help you monitor your Instagram analytics with insights and reports showcasing your performance. We say no—but only if you do it right.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Convince & Convert

JUNE 20, 2017

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process.

Social Media 164

Social Media Creativity Campaigns Effectiveness 164

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. In simple term, it’s an assessment of your email communications to figure out what works for your brand and what doesn’t. Guest post by Emily Johnson. Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Webbiquity

NOVEMBER 18, 2014

In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness. This has changed the way we as marketers work. Creativity. Effective communication skills. Statistical analysis is only one part of the job.

Effectiveness 100

Effectiveness Advertising Agencies BtoB Work Management 100

Martech

JUNE 26, 2023

It starts by understanding how your customers’ brains will most likely respond to creative work. But to do this effectively, you need to get out of yours. Apophenia in marketing analytics The world’s weight rests on your shoulders, like the titan Atlas, to connect the impact of your creative work to bottom-line success.

Trigger Marketing 108

Trigger Marketing Buyer Personas Aggregators Analytics 108

Digilant

APRIL 8, 2021

Because we have so much mobile-bound data to work with, it can be tough to identify the most relevant. Mobile marketing analytics is never an easy task, especially when digital trends change constantly. The most effective digital marketing campaigns utilize mobile apps to inspire, convert and empower their audiences.

Mobile Marketing 52

Mobile Marketing Cost per Acquisition Analytics Lead Scoring 52

Velocity Partners

JUNE 6, 2023

The reality is a lot of marketers never measure beyond the categories Google Analytics defined. New performance marketing metrics to model engagement against spend There’s nothing wrong with using out-of-the-box analytics metrics as a baseline. But how do you measure whether (or when, or how, or why) somebody has been galvanized?

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Bannerflow

MARCH 11, 2021

However, it’s important to understand that paying for tech and tools without nailing the basics first simply won’t work. In this article, we highlight a list of marketing skills the people in your business need in order to navigate 2021 and beyond. Data analytics knowledge. Data analytics knowledge. SEO & SEM skills.

Work Management 98

Work Management Marketing Management Advertising Agencies Paid Search Agency 98

Zoominfo

FEBRUARY 7, 2023

To craft an effective modern sales playbook , data and analytics must reign supreme. A classic inbound sales tactic is working with the marketing department to create a blog post and social series about the power of your product. What makes a sales strategy effective?

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Optinmonster

FEBRUARY 11, 2024

Plus it’s very cost effective. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. freemium, subscription-based, pay-as-you-go) to find what works best for your target audience and maximizes revenue. A/b test different pricing models (e.g.,

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. This enables businesses to create more effective and targeted marketing strategies for diverse international audiences. What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Bannerflow

APRIL 16, 2020

For example, knowing how to use different types of personalisation effectively, such as dynamic creative optimisation (or DCO for short) can be perplexing when getting started. The best tools for effective personalisation. Using contextual targeting, you can select what your display ad creative appears next to on online content.

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Hubspot

NOVEMBER 16, 2020

For instance, data can help marketers learn from past mistakes and pivot to create increasingly effective campaigns over time. The work OS — used by major brands including Uber, Hulu, and Coca-Cola — has seen incredible growth over the past year, reaching $100 million in revenue and surpassing 100,000 customers. All metrics matter.

Marketing & Strategy 92

Marketing & Strategy Marketing Strategy Planning Work Management 92

The Lead Agency

DECEMBER 6, 2021

In order to gain a deeper understanding of how the COVID19 pandemic has changed B2B buying behaviour, McKinsey & Company put together the B2B Decision Maker Pulse survey. It’s not only buyers who are embracing the change, as B2B sellers have reported online sales to be just as effective or more effective than in-person sales engagements.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Adobe Experience Cloud Blog

AUGUST 6, 2020

As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size were canceled, we were quickly reminded of how vital the face-to-face human connection is to doing business. This enabled data-driven action to effectively respond in real-time. Enter: COVID-19.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

Vidyard

JANUARY 18, 2021

So be sure to put the effort into making a creative and eye catching video (and thumbnail) that your prospects can’t ignore! The VIB finalists in our Pitch Perfecter category demonstrated how to stand out from the crowd with creative video ideas crafted specifically for their targets. Most Creative Use of Video For Prospecting.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

ClickZ

AUGUST 30, 2021

Media effectiveness. We have to be really thoughtful about where we spend and the creative we use,” says Andy Judd, CMO of Yasso Greek Frozen Yogurt. We run a much more high-touch ecosystem of analytics and creative than I would run for larger budgets and brands,” Judd explains. “We

Trends 124

Trends Marketing Budget Brand Identity Branding 124

Animalz blog

JANUARY 23, 2023

And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. They don’t suffer from mental blocks or creative ruts. But our decision is: it’s an advantage. They can generate text faster.

Tools 125

Tools Content Marketing Content Work Management 125

Oktopost

DECEMBER 21, 2023

By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Predictive Response

AUGUST 15, 2022

It’s an effective way to stay top of mind and stay in communication with your audience. The real question is not whether you should create an email newsletter; it’s how you create an effective one. With so many creative tools out there, it can be easy to get lost in the weeds. Step 1: Who is Your Audience?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Stevens & Tate

OCTOBER 31, 2023

What Marketers Are Saying About Their Marketing Misalignment Woes Modern marketing organizations are truly impressive, creative powerhouses that drive impact through their content, and backed by refined analytics and business intelligence. It also provides a time limit for you to work on the same goal. Read more here.

Trends 82

Trends Planning Work Management Marketing Management 82

Litmus

DECEMBER 8, 2020

Wade is a senior strategic consultant for strategic and analytics services at Oracle CX marketing consulting, where he basically works with a wide range of enterprise clients, marketing leaders, to put their data to work, to improve their businesses. Jason Rodriguez: So today I’m chatting with Wade Hobbs.

Multi-Touch Attribution 82

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 82

Sprout Social

AUGUST 24, 2022

Their work spans across platforms and often includes playing many different roles. For example, Raven Gill , Social Media Manager at Communicators Group , a full service marketing agency, meets with her creative team on a monthly basis to discuss ways their content calendar will deliver on business goals. Spoiler: It’s complicated).

Social Media 103

Social Media Work Management Marketing Management Clickthrough 103

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. It’s the application of these insights that ensures you deliver an effective multi channel marketing strategy.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

SmartBug Media

APRIL 25, 2023

In this blog article, we'll explore the benefits and limitations of AI copywriting and how different lines of businesses are using AI for content creation in order to maximize its benefits. Conclusion AI-driven technologies continue to evolve rapidly across various industries worldwide, changing how we work and live our lives every day.

Marketing AI 52

Marketing AI Copywriting Content User-Generated Content 52

Martech

SEPTEMBER 13, 2023

Employee time is better spent on work that provides more value. Also, consider these systems and tools as possible integration candidates: Design software and/or document creation tools Project management software And what about analytics? Each upload is a redundant task. Remember, storage space isn’t unlimited and it isn’t free.

Digital Asset Management 119

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 119

Atomic Reach

FEBRUARY 23, 2023

While other areas of digital marketing have leveraged analytics for years, influencer marketing continues to follow an outdated manual approach. Subjective criteria drive selection of influencers and creative strategies. First, here in Part 1, we’ll review the old way of doing influencer marketing and identify why it doesn’t work.

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

ClearVoice

MAY 15, 2020

Professional tips have been peppered in as well from David Zweig , senior product creative at Discovery, Inc. Zweig currently works on video strategy for the mass-media company, which is the global curator of content for brands like Discovery Channel, Food Network, Animal Planet, TLC, HGTV, VICE, Travel Channel and others.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Sprout Social

APRIL 25, 2024

Starting with a template provides much needed direction so you can jump right into the work that matters. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. When you’re already spread thin, every minute counts.

52

52

ClickZ

MARCH 16, 2020

Yet the issue isn’t simply that marketers need to move faster or work harder to keep up. Today, we cannot afford to try things based on what worked last year, or gut feeling (even if it feels like a really, really good one). It allows us to let technology do the work of redundant tasks, and to reduce manual labor.

Automation 130

Automation Allocation Marketing Automation Services Mobile Advertising 130

ScanmarQED

JANUARY 22, 2024

A general comparison (MMM vs MTA): 1) MTA only applies when the KPI comes from a website running a suitable analytics suite (i.e. 3) MTA will provide more granularity around what specifically is measured, at times measuring each specific piece of content on each specific platform including the order and time gap of exposure (i.e.,

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Martech

SEPTEMBER 16, 2022

Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. How effective is content marketing? Who uses or works with content marketing tools? sign up for a newsletter, place an order, ask for more information, etc.).

Digital Asset Management 135

Digital Asset Management Paid Content Work Management Marketing Management 135