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The ROI of Paid Social Media Ads

Adobe Experience Cloud Blog

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. At Marketo, we’ve just begun to test these.

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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

The difference is that these tools can now become more robust, since on an iPad it will be easier to switch between multiple Twitter accounts and even display multiple keyword searches at once (due to the larger viewing screen). Analytics tools: Right now I can view my website stats on my iPhone. This will be useful on an iPad too.

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The Big List of Content Marketing Acronyms

Brandpoint

You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more. CPM: Cost-per-Thousand (impressions). CPM is most often recommended if your goal is to increase brand awareness. GA: Google Analytics. CRM: Customer Relationship Management.