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Key B2B Demand Generation Strategies for 2015

The Point

One is predictive analytics. Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out. A complementary, and related, technology is programmatic display advertising.

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The Ultimate Guide to PPC

Hubspot

Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. SEM is an umbrella term that encompasses both paid advertising and search engine optimization, that is, ranking organically for keywords. Ways to Decrease Inputs.

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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

Analytics tools: Right now I can view my website stats on my iPhone. Currently I use the Analytics Lite app for this, though Omniture has a Sitecatalyst for iPhone app that has had great reviews, too. . The analytical B2B marketer will consider these a must have. Having these apps on an iPad may work out great! .

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

A click is not unique to a person taking the action meaning if one person clicks on your ad three times, you will be charged for the three clicks. CPL (Cost per lead)- A business pays a pre-defined price for each lead generated from their ad campaign. With this information, you can make improvements to your website.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet.

Adwords 100
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For AdWords In ABM, Add the Right AI

Webbiquity

An offering like Google Attribution might hold value for B2B, since long sales cycles mean multiple touchpoints are involved, so a marketer will want analytics tools to diagnose what works and what doesn’t. For example, social engagement platform MarianaIQ implemented Adwords for ABM and cut CPL by 50% for a prominent tech firm.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

CPL (Cost Per Lead) The cost of finding your next potentially viable lead. SEM (Search Engine Marketing) Using paid ads on search engine results pages to drive traffic to your website. GA (Google Analytics) A web analytics service offered by Google to track and report on your website traffic.