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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps. Analytics tools: Right now I can view my website stats on my iPhone. Currently I use the Analytics Lite app for this, though Omniture has a Sitecatalyst for iPhone app that has had great reviews, too. . This will be useful on an iPad too.

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Lead Liaison Announces Next Iteration of Event Lead Management, GoExhibit!â„¢

Lead Liaison

Example data points include average cost per lead (CPL), revenue generated, return on investment, post-event engagement activity, and more. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), analytics solutions (Domo, Revelationâ„¢, etc), and lead retrieval providers (Cvent, Experient, etc.).

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

CPL : Cost per Lead. Salesforce.com. GA : Google Analytics. Used for pricing email, telemarketing or postal list rentals or purchases. CPA : Cost per Action. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered. SFA : Sales Force Automation.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPL: Cost-per-Lead. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here.