KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report. Branded versus Non-Branded Search.

Analytics 243

Analytics CTR Google Reachforce 243

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Biznology

OCTOBER 17, 2018

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. How does social media activity affect website traffic? But only if you’re reading it regularly. The Basics.

Analytics 141

Analytics Correlation Aggregators Open Rate 141

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. This, of course, is easier said than done. These can be as short as 20 seconds, but generate a lot of traffic to your web page. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

The Lead Agency

AUGUST 6, 2020

Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. Therefore, to drive traffic, you need to satisfy their needs and make the information they are seeking easy to find. Inbound marketing is a successful technique to increase traffic organically.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report. Branded versus Non-Branded Search.

Analytics 201

Analytics CTR Google Reachforce 201

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” That’s what we thought when we first encountered Google Analytics 4. It’s not just a new version of Google Analytics. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. Of course, you might already be using it. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

MARCH 11, 2024

Nearly 60% of all website traffic currently comes from people using mobile devices. Dive into your analytics, looking at unique visitors, traffic sources, page views, bounce rates, and exit pages. Make adjustments according to your analytics too. Your search visibility and positive user experience are at stake.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. Promoting your online course, ebook, or service across a few channels consistently can have a big payoff in the long run. Jump ahead.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. For example, Google Analytics will help you track visitors so you know how they are finding you and how long they stay. So, how do you make your product pages stand out? Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Parse.ly

JUNE 27, 2023

But harnessing its full potential requires an understanding of how analytics play a pivotal role in fine-tuning this strategy. In a multifaceted content ecosystem, content analytics serve as the eyes and ears of a business. Predictive analytics forecast possibilities, based on historical data. In the Parse.ly

Analytics 52

Analytics Marketing AI Optimization Work Management 52

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. GA4 vs. Universal Analytics. Yes and no.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 96

RebelMouse

JUNE 20, 2023

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. In addition to examining the data on a network-wide scale, we wanted to see if there was a noticeable difference in lifespan by traffic source.

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Direct traffic. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 313

Social Media Social Marketing Planning Tips 313

Parse.ly

JUNE 9, 2022

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. Table of Contents.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Identify which social platforms receive the greatest amount of traffic. How do you do this?

Social Media 100

Social Media Analytics Media Work Management 100

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. Of course, you might already be using it. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Customer Experience Matrix

JULY 18, 2014

Of course, time is a matter of prioritization, so this really means that marketers think the time spent on an advanced measurement project will produce less value than if that time were spent on something else. Indeed, most digital measurements such as Web traffic and social media interactions have almost nothing to do with ROI.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

seo.co

JANUARY 25, 2021

If you end up on the positive side of a Google update, you may very well see substantial traffic and keyword ranking gains in a very condensed period. If you’re the unfortunate beneficiary of a Google algorithmic update that doesn’t go your way, you’re likely to see significant Google ranking drops and traffic declines.

Lead Ranking 64

Lead Ranking Lead Scoring Keywords Traffic 64

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Marketing Insider Group

APRIL 22, 2021

Data and Analytics Tools for Startups. Use these data and analytics tools for startups to learn about your audience and engagement. Google Analytics. This is a classic yet powerful tool for analyzing your website traffic and integrating with other tools. Startups can even apply for credits. RescueTime. Sprout Social.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. After all, SEO isn't the only component of a successful marketing strategy.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Marketing Insider Group

JUNE 9, 2020

When you put data to work for you through effective content analytics, you can test each piece of content to identify your top performers. With the scope of today’s data and analytics capabilities, even a startup or small business can put the power of always-on marketing to work for it. Promote them on social media. But you’d be wrong.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Paid Search Agency 307

Webbiquity

OCTOBER 17, 2023

The economy (16%) and analytics (12%) trail considerably at second and third. LinkedIn is, of course, the top social media platform for B2B marketers. Brand awareness runs 12 cents per click, on average, while traffic campaigns are least costly at just four cents per click. The average social media manager in the U.S.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

NOVEMBER 17, 2020

You have to start somewhere with good enough and then look at your content performance analytics and data to determine if your strategy is on point or way off. Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation. It never will be. And we can help!

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. This, of course, is easier said than done. These can be as short as 20 seconds, but generate a lot of traffic to your web page. How-To Videos. Make the Most of Written Blog Content.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Marketri

APRIL 17, 2024

CEOs want marketers to use data analytics for three purposes: To drive decisions on where to allocate their marketing resources, continually optimize their marketing campaigns, and measure the results with confidence. So of course, they expect their marketers to do the same. CEOs expect marketing to leverage data for better insights.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Hubspot

APRIL 25, 2019

And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful. What is Pinterest Analytics? You can also export your stats in a CSV file, which will come in handy for your next report or audit.

Analytics 98

Analytics Impressions Eye-Tracking Stats 98