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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. There are, of course, many different ways to approach a content audit. Spend some time getting a sense of what Google believes is the user’s intent when they enter that keyword.

SEO 149
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Google and the Parable of the Turkey

WebMarketCentral

The turkey grows to trust the farmer completely, even perhaps developing a fondness for the farmer (and of course the feed). Of course, that doesn't take into account the perspective of the turkey farmer. Also, remember that there is no such thing as a free lunch. Sure—but don't count on beating the search giant in court.

Google 20
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Pioneers in the social studies of science documented how the basic activities of scientists, such as deciding what counts as evidence, are fundamentally social undertakings (Collins, 1998; Latour & Woolgar, 1979). This article reports one of the main outputs of the SOC project, which is a seven-category taxonomy of collaboratories.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Tendency to approach performance-based marketing analytically. The company uses this signal to try to understand shopper and brand intent. The company has, of course, made numerous forays into digital advertising, with mixed results. Google Now responded by reading out the contents of the Whopper page on Wikipedia.