Chris Koch

JANUARY 22, 2010

This is what it would cost to place an ad in a magazine vs. the cost of getting the story placement. The PR cost is usually less and the value is usually larger, but by how much? In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

JULY 31, 2009

We should be measuring revenue and what Julie calls the Cost per Order Dollar (CPOD). Tags: ITSMA Research Marketing Automation Marketing Metrics and Analytics Sales and Marketing Collaboration B2B marketing Epiphany Stage Lead Generation Marketing and Sales Collaboration Marketing Processes Marketing ROI Marketing Strategy.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

JULY 31, 2009

We should be measuring revenue and what Julie calls the Cost per Order Dollar (CPOD). Tags: ITSMA Research Marketing Automation Marketing Metrics and Analytics Sales and Marketing Collaboration B2B marketing Epiphany Stage Lead Generation Marketing and Sales Collaboration Marketing Processes Marketing ROI Marketing Strategy.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Work Management B2B Sales 100

Chris Koch

SEPTEMBER 17, 2010

The same web analytics that have destroyed publishing are now getting marketers fired because nobody’s clicking on their white papers and surveys. Most CIOs wouldn’t mind being green, but their businesses evaluate them on cost and efficiency. But from the ashes of publishing, subtle association is making a comeback.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Chris Koch

OCTOBER 8, 2009

My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. I’ll give you our working proposition: This recession is part of a trajectory that began in 1999, when the dotcom crash set us on a course of cost cutting that seemed temporary until last Fall.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

OCTOBER 8, 2009

My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. I’ll give you our working proposition: This recession is part of a trajectory that began in 1999, when the dotcom crash set us on a course of cost cutting that seemed temporary until last Fall.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100