Webbiquity

APRIL 4, 2017

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. A professional video hosting and marketing platform: upload videos, optimize for search, add interactivity, monitor analytics, and set security options. 2) Vidyard.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Webbiquity

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Real-time monitoring and analytics for Twitter.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

MARCH 23, 2017

A premium account provides analytics and wider exposure. Reach an engaged audience through Outbrain’s pay-per-click model and grow traffic to your articles, blog, and mobile-optimized or video content. If you want more traffic and are willing to pay a small fee then they are a good bet.” ” — Cent Muruganandam.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

DECEMBER 7, 2017

An offering like Google Attribution might hold value for B2B, since long sales cycles mean multiple touchpoints are involved, so a marketer will want analytics tools to diagnose what works and what doesn’t. That’s a 4% conversion rate ; for B2B, that’s pretty steep. As for a typical B2B firm getting 600 conversions in just a month?

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Angie Schottmuller.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Webbiquity

SEPTEMBER 30, 2014

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? I Raised My AdWords Bids and Got LESS Traffic!

Search Engine Marketing 100

Search Engine Marketing Search Marketing Adwords PPC 100

Webbiquity

JULY 24, 2012

Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Using the wrong keywords.

Adwords 100

Adwords Paid Content Cost per Acquisition Cost Per Click 100

Webbiquity

JANUARY 19, 2011

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! How to use search to shield your brand from negativity by iMedia Connection.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JANUARY 31, 2017

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Webbiquity

FEBRUARY 10, 2015

Which network drives half of all social traffic to B2B websites and blogs? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

MARCH 7, 2017

If you are getting good traffic but poor conversion you can test out different pages on your website to see which gets better conversion. I love the analytics and insights I can capture about my communities, client communities and their competitors. Generate traffic and leads from social media. I love it.

Marketing Automation Services 260

Marketing Automation Services Enterprise Management Social Media Paid Search Agency 260

Webbiquity

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — RazorSocial (Analytics).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. Convergence: Merging Disciplines Between PR and Marketing by InNetwork.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

MARCH 27, 2017

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Build better relationships by listening in on conversations happening around your industry, business or niche.” ” — StoreYa Blog.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

JANUARY 19, 2017

Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. 7) Authoritas (formerly Analytics SEO). You’ll receive data from Google Analytics to increase search volume.” Google Review Count: 266.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Enterprise Management 100

Webbiquity

MARCH 11, 2013

Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM). ” SEM + SEO [PRESENTATION] by e-Strategy Trends. .”

Paid Content 100

Paid Content Paid Search Agency Optimization Advertising Agencies 100