Analytics Conversion SEM Traffic 
The Point
JANUARY 31, 2011
So it adopted an A/B test strategy with the campaign’s landing pages, testing new copy or design (never both) head-to-head against the existing pages in order to increase the number of conversions. Expanded the scope of the campaign to include other search engines. Improve tracking to better measure PPC effectiveness.
The Point
FEBRUARY 4, 2013
Also, my personal observation is that reported benchmarks for basic email metrics like open rates, click rates, and conversion rates are usually far higher than the norm. Alas, email metrics are NOT included in the report (Optify is better known for SEO and Website analytics) but the results make for some illuminating reading nonetheless.
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