SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. How can test to increase conversion rates while reducing the cost per conversion? How to quadruple a conversion rate by Google Website Optimizer Blog. MORE >>

For each of those pages, put the keywords in the TITLE, URL, H1/H2 and in the content itself (example: a page optimized for “ SaaS Analytics “); in the URL, use dashes (&# -&# ) to separate words; if your website doesn’t use <h1> and <h2> tags (do a ‘view source’ to find out), ask you web developer to add them. Example: search for ‘Good Data’ and Google shows a summary written by Good Data’s marketing team: “Good Data brings easy, flexible, affordable analytics within reach of every company&#. 3) Get links. MORE >>

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement). Or maybe it just hasn’t caught on. Whatever. Don’t say those words!)  Digg this! MORE >>

by Search Engine Land Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google's calculation of quality score. AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value. How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? MORE >>

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Here’s a recap of a few of the key sessions and conversations from the summit. But few companies have sufficiently sophisticated analytics in place today to do this properly. Greg presented on conversion rate optimization. Steve Woods , Eloqua. MORE >>