Measuring Year-End Marketing KPIs – Where’s the Data?
DECEMBER 4, 2015
Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. Sentiment.
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
A Really Useful B2B Marketing Benchmark Report from Optify
FEBRUARY 4, 2013
Also, my personal observation is that reported benchmarks for basic email metrics like open rates, click rates, and conversion rates are usually far higher than the norm. Alas, email metrics are NOT included in the report (Optify is better known for SEO and Website analytics) but the results make for some illuminating reading nonetheless.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Use your Adwords tools to determine if the traffic volume is worth the cost. If you’re not on the first page of the rankings, its even less likely you’ll get the traffic you’re looking for. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Keyword Research/Expansion. Get Content Ideas.
5 Takeaways from Search Marketing Expo Advanced 2014
JUNE 19, 2014
You can no longer ignore the valuable traffic and conversions that come from mobile users. Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. Embrace Mobile. Whether you’re ready or not, mobile is here. Optimizely.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Not understanding the analytics. Not testing. Using the wrong keywords.
Seven Expert Search Engine Marketing Guides
FEBRUARY 25, 2011
SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can test to increase conversion rates while reducing the cost per conversion? How to quadruple a conversion rate by Google Website Optimizer Blog. How to Double Your Conversion Rate in the Next 5 Minutes by KISSmetrics. Done properly, search engine marketing (a.k.a.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing. See SMO.
How to Get the Most Out of Google Analytics
JULY 13, 2012
Google Analytics , (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. If, However, fear no more, here are 5 custom Google Analytics reports that will make your life easier (and revenue greater). 1. Of course, you can fine-tune these goals once you are more comfortable with GA, and adapt them to lead/sales conversion types, define conversion funnels, etc. 2. Site Traffic Sources. Search Engines: traffic that reaches your website after performing an online search.
Attribution for the Assist
APRIL 16, 2014
Starting the attribution conversation is the first step in accurately measuring your ROI [Tweet this] and getting better insights into which channels actually work for you. Getting some initial insights into the value of attribution is as easy as looking at your Google Analytics data and comparing how the pre-set attribution models stack up for your site. Set Goals Carefully.
3 Reasons Why SEO & PPC Are More Powerful Together
OCTOBER 10, 2014
Both digital strategies require research, analytics and weekly, if not daily, management. PPC still gives you the top two or three listings of page and having more visibility and page domination will ensure more traffic, leads and business. Take advantage of the quick-turnaround results in PPC by testing additional keywords to understand which produce more clicks and conversions. PPC remarketing campaigns help drive conversions for ALL campaigns. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization Both are equally important.
How to Perform an Onsite Audit for SEO, Part 3: Take Action
JULY 2, 2015
Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. The fruits of your labor may take weeks or even months to test out and become evident in the form of rankings and traffic. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Examine your analytics for internal links.
How Cookies & Website Tracking Tags Can Help Grow Your Biz
DECEMBER 9, 2014
Some might find this a bit creepy, but in the online world, it provides advertisers with a unique ability to tailor relevant messages to visitors, which helps to drive more conversions and sales. Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. Resources SEO/SEM Small Business Marketing ad pixels ad tags advertising analytics Online Advertising This is done with the help of tracking pixels, tags and cookies. What is a pixel? What is a cookie? Example of a tag and cookie in action.
How One SaaS Company Doubled their Lead Volume from Paid Search
JANUARY 31, 2011
So it adopted an A/B test strategy with the campaign’s landing pages, testing new copy or design (never both) head-to-head against the existing pages in order to increase the number of conversions. B2B Marketing Demand Generation SEM search marketing paid search PPC search engine marketingNavicure turned to their demand generation agency, Spear Marketing Group , for help. The results?
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. How is B2B PPC campaign management different from B2C?
What is the True Value of Social Engagement?
APRIL 10, 2014
For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. If you don’t have the tracking set up or you don’t have any transactions or leads, you can go back one step further and use your average Conversion rate through your other channels and figure out the number of transactions/leads you should have based on the number of clicks you are getting to the website. You can also find the value for your engagements by going a set further back by using your CTR to find the value of each impression you are getting.
What Should You Know About Keywords – The Long and Short of It
JULY 12, 2013
Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. They tend to have less traffic because they’re not as popular as better-known “head” terms. Does that sound complicated or tricky?
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Throw Out Best Practices, Double Email Conversion: by A. Lista used a responsive template for her mobile emails to double her email conversions.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. ” Getting less traffic from Google? And investing in SEM also helps maintain search visibility. email marketing.
Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
JUNE 14, 2011
Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Greg presented on conversion rate optimization. They can be gamed.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Image credit: Placeit.net. by WordStream.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. Which social network sends the largest share of website traffic?
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing. 7.
3 Top Takeaways from SMX West 2015
MARCH 19, 2015
Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. For businesses, you need to understand how this will impact your website traffic. If a large volume of your organic traffic is driven by mobile, how will not having that mobile friendly tag affect your traffic? Conversions. Content.
10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
MARCH 23, 2015
LinkedIn, retargeting, and other industry-focused advertising tend to work best, because they allow you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download. Search engine marketing (SEM), on the other hand, often can be more expensive and harder to target for professional services’ purposes.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM). But they should be: “the integration of these complementary tactics improves conversion rates. by MarketingSherpa.
Digital Marketing: The 7 Essential Channels
AUGUST 24, 2015
The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Search Engine Marketing (SEM). Wouldn’t it be great if business were like that today? Paid Search.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Which network drives half of all social traffic to B2B websites and blogs? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 31% included conversion rate optimization. 68% of U.S.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
For example, this tool not only gives you an overall link grade, but even tells you which links are sending traffic your way -- because inbound links are important for both SEO and lead generation ! 6) HubSpot's Marketing Grader. The Middle of the Funnel (MOFU): The middle of the sales funnel takes a look at how well your conversion tactics are working. Yikes. Image credit: randychiu.
5 Ways Marketing Automation Can Funnel Better Leads to Sales
MAY 24, 2010
Analytics Most good marketing automation systems have a pretty robust set of analytic tools that can be used to determine how interested prospects and clients are, or how they respond to different messages. It’s usually web analytics that show you where traffic is coming from, or built-in analytics about specific campaigns and where people click-through etc.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.
Why Host a Blog on Your Corporate Website?
JANUARY 4, 2011
If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month). People dont want to get too caught up in building content for “onesy twosy” search traffic. Links Let’s be real.
How to Create PPC Ads People Will Actually Click
AUGUST 2, 2013
The most effective way to qualify your traffic looking to make a transaction is by including price explicitly in your ad. Having a combination of price competitiveness, compelling marketing, perceived deals, and a conversion-friendly design that instills trust will put you in a great position to catch attention and close a sale, without visitors second-guessing your offer. Any awards?
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
She has expertise in SEO, SEM, pay-per-click management, content marketing, and relationship building for links, and strongly believes in data-driven decision making and in scalable, long-term SEO decisions within a larger inbound marketing program. Understanding site analytics and being able to mine data will be more important than ever, too! How are your own SEO priorities changing?
SEO Optimization - 3 Steps to Success
JULY 14, 2009
For each of those pages, put the keywords in the TITLE, URL, H1/H2 and in the content itself (example: a page optimized for “ SaaS Analytics “); in the URL, use dashes ( - ) to separate words; if your website doesn’t use <h1> and <h2> tags (do a ‘view source’ to find out), ask you web developer to add them. Example: search for ‘Good Data’ and Google shows a summary written by Good Data’s marketing team: “Good Data brings easy, flexible, affordable analytics within reach of every company. (3) Get links.
Interview with The Funnelholic
Digital Body Language
FEBRUARY 13, 2009
Our conversation ranged across a number of topics, from the evolution of social media and its B2B marketing applicability, to measurement and the challenges of today's CMO. I got a lot out of our conversation, and I hope you will too. From my conversation with Craig Rosenberg, the Funnelholic: Steve: Will social media scale? Where do you see this evolving to? especially now).
B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
DECEMBER 9, 2009
Because sales conversions for B2B organizations are based more on building relationships, content must position that organization as an industry thought leader and a trusted resource. This tactic contributed to a nearly 50% increase in organic traffic to the blog. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Wrong. What made you want to start your first blog? It also delivers our customers a sophisticated source of support.
Move Your Business To The Cloud – Do More And Sell More For Less
Business Growth Development
OCTOBER 18, 2010
Analytic and statistical analysis we also self host ourselves and covers multiple sites, split testing, conversion funnels and paths and lots of other interesting goodies to help us understand what is going on and what we need to do to improve. There are some other good resources out there which I will share later on. will expand more on this set-up soon, Until our next tech share!
MAY 18, 2010
The mistake many marketers make is to publish optimized content digitally, just to provide another entry point without being accountable for converting that traffic. But you already know that :) Lisa | SEO Brisbane It is also useful to take note of the flow of traffic. What URL is that video directing its traffic to - does it follow a natural progression. How many off site?
19 Reasons Why Your eBook Promotion Is a Fail
JUNE 26, 2013
Conversely, building long landing page forms could scare off perfectly-qualified prospects. With exceptions, asking for social security number, age, or phone number will cause conversions to plummet. 8. They look at closed-loop analytics, to determine the topics which convert first-time visitors into customers. Content marketers love earning page views. Convey Value.