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Trending Sources

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. ” —  Blogging Wizard (Analytics).

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The Best Content Analytics Tools: A Beginner's Guide

Docalytics

To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.

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7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

Also, my personal observation is that reported benchmarks for basic email metrics like open rates, click rates, and conversion rates are usually far higher than the norm. Alas, email metrics are NOT included in the report (Optify is better known for SEO and Website analytics) but the results make for some illuminating reading nonetheless.

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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. How can test to increase conversion rates while reducing the cost per conversion? How to quadruple a conversion rate by Google Website Optimizer Blog. How to Double Your Conversion Rate in the Next 5 Minutes by KISSmetrics. Done properly, search engine marketing (a.k.a.

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5 Takeaways from Search Marketing Expo Advanced 2014

Vertical Response

You can no longer ignore the valuable traffic and conversions that come from mobile users. Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. Embrace Mobile. Whether you’re ready or not, mobile is here. Optimizely.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Not understanding the analytics. Not testing. Using the wrong keywords.

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How to Get the Most Out of Google Analytics

Vertical Response

Google Analytics , (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. If, However, fear no more, here are 5 custom Google Analytics reports that will make your life easier (and revenue greater). 1. Of course, you can fine-tune these goals once you are more comfortable with GA, and adapt them to lead/sales conversion types, define conversion funnels, etc. 2. Site Traffic Sources. Search Engines:  traffic that reaches your website after performing an online search.

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A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing. See SMO.

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Attribution for the Assist

Fathom

Starting the attribution conversation is the first step in accurately measuring your ROI [Tweet this] and getting better insights into which channels actually work for you. Getting some initial insights into the value of attribution is as easy as looking at your Google Analytics data and comparing how the pre-set attribution models stack up for your site. Set Goals Carefully.

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3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

Both digital strategies require research, analytics and weekly, if not daily, management. PPC still gives you the top two or three listings of page and having more visibility and page domination will ensure more traffic, leads and business. Take advantage of the quick-turnaround results in PPC by testing additional keywords to understand which produce more clicks and conversions. PPC remarketing campaigns help drive conversions for ALL campaigns. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization Both are equally important.

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How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

So it adopted an A/B test strategy with the campaign’s landing pages, testing new copy or design (never both) head-to-head against the existing pages in order to increase the number of conversions. B2B Marketing Demand Generation SEM search marketing paid search PPC search engine marketingNavicure turned to their demand generation agency, Spear Marketing Group , for help. The results?

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Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. Analytics for Facebook has been around for quite a few years so it should come as no surprise that it’s got a lot of bells and whistles under the hood. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. Conversion Rate. Website Analytics.

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How Cookies & Website Tracking Tags Can Help Grow Your Biz

Vertical Response

Some might find this a bit creepy, but in the online world, it provides advertisers with a unique ability to tailor relevant messages to visitors, which helps to drive more conversions and sales. Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. Resources SEO/SEM Small Business Marketing ad pixels ad tags advertising analytics Online Advertising This is done with the help of tracking pixels, tags and cookies. What is a pixel? What is a cookie? Example of a tag and cookie in action.

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The 29 Best Social Media Monitoring Tools

Webbiquity

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — RazorSocial (Analytics). ” — RazorSocial (Analytics).

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How to Perform an Onsite Audit for SEO, Part 3: Take Action

Marketing Action

Expert Tip : Consider adding annotations in Google Analytics as you make improvements and changes to your site. The fruits of your labor may take weeks or even months to test out and become evident in the form of rankings and traffic. Review your keyword rankings for improvement and Google Analytics for traffic improvements. Examine your analytics for internal links.

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. How is B2B PPC campaign management different from B2C?

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What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long Tail” Keywords. They tend to have less traffic because they’re not as popular as better-known “head” terms. Does that sound complicated or tricky?

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What is the True Value of Social Engagement?

Fathom

For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. If you don’t have the tracking set up or you don’t have any transactions or leads, you can go back one step further and use your average Conversion rate through your other channels and figure out the number of transactions/leads you should have based on the number of clicks you are getting to the website.   You can also find the value for your engagements by going a set further back by using your CTR to find the value of each impression you are getting.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Showcase reviews: Kissmetrics, Robbie Richards. 7) Authoritas (formerly Analytics SEO). You’ll receive data from Google Analytics to increase search volume.” SEO has a lot of moving parts.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics.

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MozCon 2013: The Recap of all Recaps

Vertical Response

They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Throw Out Best Practices, Double Email Conversion:  by A. Lista used a responsive template for her mobile emails to double her email conversions.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. ” Getting less traffic from Google? And investing in SEM also helps maintain search visibility. email marketing.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Greg presented on conversion rate optimization. They can be gamed.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. Which social network sends the largest share of website traffic?

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26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Image credit: Placeit.net. by WordStream.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Kaci Bower reports on MarketingSherpa research showing that “while three quarters of organizations think integration of SEO and social is essential,” less than half of marketers are integrating these tactics (much less content optimization, PR and SEM). But they should be: “the integration of these complementary tactics improves conversion rates. by MarketingSherpa.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing. 7.

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3 Top Takeaways from SMX West 2015

KoMarketing Associates

Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. For businesses, you need to understand how this will impact your website traffic. If a large volume of your organic traffic is driven by mobile, how will not having that mobile friendly tag affect your traffic? Conversions. Content.

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10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

LinkedIn, retargeting, and other industry-focused advertising tend to work best, because they allow you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download. Search engine marketing (SEM), on the other hand, often can be more expensive and harder to target for professional services’ purposes.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Which network drives half of all social traffic to B2B websites and blogs? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. 31% included conversion rate optimization. 68% of U.S.

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Digital Marketing: The 7 Essential Channels

Marketing Action

The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Search Engine Marketing (SEM). Wouldn’t it be great if business were like that today? Paid Search.

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6 SEO Tools to Analyze Your Site Like Google Does

Hubspot

For example, this tool not only gives you an overall link grade, but even tells you which links are sending traffic your way -- because inbound links are important for both SEO and lead generation ! 6) HubSpot's Marketing Grader. The Middle of the Funnel (MOFU): The middle of the sales funnel takes a look at how well your conversion tactics are working. Yikes. Image credit: randychiu.

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5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers. Or Does It? 5.

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5 Ways Marketing Automation Can Funnel Better Leads to Sales

B2Bbloggers

Analytics Most good marketing automation systems have a pretty robust set of analytic tools that can be used to determine how interested prospects and clients are, or how they respond to different messages. It’s usually web analytics that show you where traffic is coming from, or built-in analytics about specific campaigns and where people click-through etc.

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Why Host a Blog on Your Corporate Website?

delicious b2bmarketing

If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month). People dont want to get too caught up in building content for “onesy twosy” search traffic. Links Let’s be real.

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How to Create PPC Ads People Will Actually Click

Hubspot

The most effective way to qualify your traffic looking to make a transaction is by including price explicitly in your ad. Having a combination of price competitiveness, compelling marketing, perceived deals, and a conversion-friendly design that instills trust will put you in a great position to catch attention and close a sale, without visitors second-guessing your offer. Any awards?

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