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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Read our free SMB Guide to Sales and Marketing Alignment. Use Google Analytics to optimize your website. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. A basic channel report to track conversion.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports. Google Analytics.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Also, PPC has shown at least 50% more conversions than organic web traffic. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. Joe Kerschbaum is a SEM author and columnist.

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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Hubspot

Its endgame is to drive more visitors to a company's site, increasing chances for more conversions. HubsSpot defines SEM , or Search Engine Marketing, as "using paid advertising to ensure that your business's products or services are visible in search engine results pages (SERPs). To learn more about SEM, check out this article.

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Questions to Ask Your SEO Company Before You Hire

seo.co

The online marketing and SEO industry is a highly competitive arena. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). Website traffic can be measured by looking at the number of visits and the duration of time spent on the website.

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3 Top Takeaways from SMX West 2015

KoMarketing Associates

Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. For businesses, you need to understand how this will impact your website traffic. Conversions. Smarter Attribution with Google Analytics. Actionable Conversion Strategies for SEMs.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). 92% of U.S.