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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

Description: SMX West unites the brightest minds in SEO and SEM. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros. Great for: Brand marketers, content marketers, marketing analytics managers.

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Key Content Marketing Metrics For the Fearless Marketer

Adobe Experience Cloud Blog

If not, you can identify the business case as the potential to reach ( organic search traffic ), engage (social shares), and convert (subscribers and leads ) buyers you would have never reached if you hadn’t done content marketing. If you get 10,000 visits from organic search and your average CPC is $2, that traffic is worth $20,000.

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This is because — all other things being equal — there are few conversions in a given time period on which to optimize.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). In order to generate leads marketers have to know how to use the analytics. But I have a secret: I get a kick out of traffic stats. Outputs, Outtakes, Outcomes.Oh

ROI 100
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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

At Marketo, we have some creative ideas for how to make marketing automation useful for our customers via Smartphones and iPads, but I don’t want to give away our secrets too soon. . Analytics tools: Right now I can view my website stats on my iPhone. The analytical B2B marketer will consider these a must have.

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Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

Adobe Experience Cloud Blog

We've achieved triple-digit conversion gains for partners by making this part of the process more effective. Our research shows that consistency is a significant factor in the conversion process, so reinforce your messaging at every phase of the marketing and sales funnel. We all know analytics and metrics are vital to marketing.

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Pairing Content Marketing With Other Digital Tactics for Greater Results

ClearVoice

Content Marketing and SEO: Why They’re Better Together SEO , in a nutshell, is the practice of optimizing website content to improve search engine visibility, with the goal of increasing organic traffic. It’s different from search engine marketing (SEM) in that the latter involves both organic and paid search.