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19 Excellent Guides to SEO Link Building


Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Are there any “easy” ways remaining to build worthwhile links? Link Madness by SEOBook.

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Piwik.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)


The majority of sites generate between 40% and two-thirds of their total traffic from search. There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. Total traffic from organic search.

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Best SEO Link Building Guides, Techniques and Tools of 2010


Best practices in SEO continue to evolve, particularly in the area of link building. What types of linkbait are  most effective at attracting natural links? Where can you find non-obvious link sources to pursue? How much is a link worth? How can you optimize the internal link structure of a website? Find the answers to these questions and more here in the best guides to SEO link building from the past year. Link Building with the Experts – 2010 Edition by Outspoken Media. How to Value Links? by Search Engine Watch.

50 Things We Learnt About Content Marketing This Year


We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. When it comes to shares and links, there is a very skewed distribution as we can see below. When we look at medians we can see that most content gets few shares or links. Buffer ).

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5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Inbound Link Audit. Looking for more SEO-centric link acquisition information? How do you do this?

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. solid headline is critical to generating more traffic, improving organic search ranking, and increasing your chances of the content being shared. Google Analytics. Here are 20 of my favorites. Pocket. Quora. Buffer.

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48 Phenomenal SEO Guides, Tips & Tactics


What’s most important–on-page optimization, link building, or technical SEO? Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). Then you need to internally link effectively”) among other topics. SEO is analytics.

How to Teach Yourself SEO in 30 Days


Day 2: Build out your SEO reading list. The relationship between them is symbiotic -- SEO aids the success of inbound marketing by ensuring content is found, and inbound marketing enables SEO by creating relevant quality content that people want to link to. Internal linking. Off-page SEO factors largely revolve around links. Day 7: Set up your analytics. SEOnick.

The Simplest Ways to Make the Best of Content Marketing Challenges

KoMarketing Associates

While it’s true that content marketing can (and should) accomplish many goals – educating an audience, building a community, creating thought leadership/expertise – the reality is that we, as content marketers, often forget that our primary objective is to provide purposeful, helpful content for our target audience. traffic, engagement, brand awareness, etc.) Source: Quora ). But how?

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2013 New Year’s Resolutions for the B2B Marketing Department


It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.  Stop the automated link building schemes.  Conversion Architecture. Test landing pages for conversion. Analytics. Planning. Search Engine Optimization.

27 More Remarkable SEO Guides, Tips and Tactics


Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). through links, navigation, and technical SEO considerations. Which need to be discarded?

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17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. This year look for one on Marketing Analytics and an update on social media lead generation. Combine SEO with Conversions.  Yes we can increase website traffic.  Increase conversion rates. 

How Do You Measure the Success of Digital Marketing?


Digital marketing certainly has changed from the early days of link building for organic SEO rankings and PPC strategies that ultimately depended on spend to get to 1 st position.  The question is simple, but with the quagmire of metrics available in any analytics tool, it’s difficult to determine which metrics are going to supply that answer.  For specific optimization efforts, such as testing one landing page version against another in order to improve the conversion rate, metrics such as time on page, bounce rate, and conversion rate will be the most important. .

SEO Optimization - 3 Steps to Success


Popularity means that many other sites link to this page, ideally using the same keywords in the link text. Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2) Create exactly 1 page for each keyword or keyword group. (3) Get links to these pages. (1) Choose the Right Keywords. Type the following into the Gooogle search box: “cache:[link] without any spaces ( click here for an example ). You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper,  Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Conversion. Sometimes when I run paid search ads, I need to build a quick landing page. AdRoll.

The Many Roles of an SEO Professional; What an SEO Tactician Does


We need to know how search engines crawl websites, what makes good code, how to write HTML markup language, how to tell what links are broken on your website, understand website architecture, and how to seek out and fix technical errors so that search engines index your site easier and more efficiently.  . Link Building Strategy. What is a search engine optimization tactician.

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3 Top Takeaways from SMX West 2015

KoMarketing Associates

This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. For businesses, you need to understand how this will impact your website traffic. Conversions.


How to Hire the Perfect Person to Run Your SEO


Post open positions on your website and promote them via social media so you can draw in traffic from users searching online. They suggest buying links or link three-way trades as a strategy to improve rankings. They suggest putting a directory on your website for reciprocal linking opportunities. Here are 15 to help you get started, and links to a few sites with more.

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Top Internet strategy, marketing and technology links for the week of March 2, 2013


Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes

A Lead Generation Plan Begins With Content Marketing Strategy


NuSpark Marketing is proud to offer you this scope-of-work proposal.  We aim to be true partners with you, as we take pride on our commitment to build your business.  Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you.  If during our initial discovery efforts we find additional market research is needed, we will recommend that. Additionally, our content approach covers three main goals: Increased website traffic. Builds traffic to your website. Link Building

A Lead Generation Plan Begins With Content Marketing Strategy


NuSpark Marketing is proud to offer you this scope-of-work proposal.  We aim to be true partners with you, as we take pride on our commitment to build your business.  Increase conversions; a defined action on your website/landing pages. These and other issues need to be addressed via conversation with you.  If during our initial discovery efforts we find additional market research is needed, we will recommend that. Additionally, our content approach covers three main goals: Increased website traffic. Builds traffic to your website. Link Building

MozCon 2013: The Recap of all Recaps

Vertical Response

They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Rapid Fire Link Building Tips for Your Content:  by Ross Hudgens | Slideshare. Here’s some  Moz link building survey data.

Decision 2012: Should Your B2B Firm Choose SEO or PPC?


Search Engine Optimization (SEO) refers to the practice of using on-page optimization, website content, link-building, and social media to make a website rank higher in the Search Engines. It’s not especially difficult to create a Google AdWords campaign, and once advertisements start running you can track clicks and conversions in real-time. Image courtesy of

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Should guest blogging still be part of your SEO strategy?


Recently, Google’s head of webspam Matt Cutts said guest blogging is dead , citing its overuse by search marketing companies as part of their link-building activities. Guest blogging, when done well, isn’t only about links. In theory, anyway, guest blogging is supposed to be about raising awareness of and traffic to your brand’s web presence.

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Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. link]. love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. These are all things we need to know not only as link builders but as SEOs in general. link]. link]. link]. link].

Creating Killer Content with Data: Pubcon Austin 2016

KoMarketing Associates

like to use the following: Google Analytics. Google Analytics  . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. More importantly, understanding the content types and the content topics driving traffic and conversions is imperative. Linked Pages  . Search Analytics Top Pages. Why do I love this topic? SEMRush.

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing. 7.

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3 OTHER Things Your SEO Team Should Be Doing

KoMarketing Associates

With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. Conversion Optimization. Remember, the purpose of a good SEO program isn’t to drive traffic; it’s to drive sales. . 3. Brand Monitoring. Project Management.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

The most exciting part about our 10 most popular posts and columns of 2013 (based on traffic metrics for blog content) is that they came from seven different KoMarketing team members. How Link Building Management Will Change in 2013 & Beyond. What B2B SEO Professionals Need To Know About Marketing Automation. 5 PR Strategies You Can Use To Build Links Right Now.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. – List posts are great for traffic and SEO. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts. Analytics.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

Links and content have to become device aware and then operating system aware and then application aware. ” At a tactical level , consider conversion actions such as application download, click-to-call, how to create effective form submissions, etc. Just making the decision to build a mobile site experience or mobile application only scratches the surface to a much more complex marketing decision and opportunity. Some of the discussion points presented: Conversion actions are different. How important is mobile marketing to your B2B strategy? Avoid Assumptions.

How to Track, Analyze, and Improve Your SEO Strategy


This is an adapted excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. And don't forget to join today's #inboundchat on Twitter at 3:00pm EST , where we'll discuss these juicy marketing analytics topics! Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers.


The Only Metrics You Need to Optimize Website Performance


Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot. Traffic Sources.

10 of the Most Successful B2B Blog Post Themes

KoMarketing Associates

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Hot topics and issues present a unique opportunity to get the brand involved in the conversation being had (think hashtags). Examples: 3 B2B Conversion Tracking Mistakes Not to Make.

The New Era of SEO Brings New Strategies and Key Steps


Over this time exploring the topic from many different angles- external link building , on-page tactics, and building content with optimization in mind- I’ve come to the conclusion that, just like building a successful business, there's no easy way around SEO and there's no miracle code that you just set and forget. Website Code / Code Audit. Content Audit.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 Still, the top 10 social networks account for nearly 80% of all social network traffic. Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. You just shared a link.

The Evolution of Content Marketing – An SEO View: UK Edition

Modern B2B Marketing

We have also just launched a guide to show you how to build and operate your own content marketing machine. James Agate:  James Agate is the founder of  Skyrocket SEO  - a content-led link building agency that works as a partner to digital marketing agencies and in-house SEO teams. James is We’ll of course also look at traffic and conversions. Our Experts.

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