KoMarketing Associates

JULY 22, 2016

A recent study by Conversion Logic and IDG, found that 50% of marketers reported issues with the accountability and accuracy of reports. The first place to start is with your web analytics platform. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Improve Data Accuracy.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

A recent study by Conversion Logic and IDG, found that 50% of marketers reported issues with the accountability and accuracy of reports. The first place to start is with your web analytics platform. Fix this by: Finding the offending pages via the Referrals report (under Acquisition -> All Traffic). Improve Data Accuracy.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? These terms indicate the user is further down the funnel and close to conversion. .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

APRIL 9, 2019

But here’s just one example : 58% of marketers said their top priority was lead quality. SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. Conversion rates are directly tied to page speed.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

OCTOBER 23, 2018

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. You have to fit your conversion optimization work into the very limited time you’ve got. Because speed affects conversions.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Implement Post-Event Promotion.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

DECEMBER 22, 2016

Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

OCTOBER 20, 2016

As search marketers, we also need to concern ourselves with driving leads, traffic, B2B brand awareness, etc. But the fact of the matter is this: While organic traffic, referrals, and social shares are extremely important to SEOs, they may not mean as much to our clients and customers. when building out our content strategies.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

APRIL 20, 2017

Before you even contemplate AMP HTML or UX design, you need to determine whether or not mobile is a viable source of traffic. This can found by digging into your analytics a little bit and comparing your year over year data. First, you need to calculate how big a role mobile currently plays in bringing organic traffic to your site.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

KoMarketing Associates

DECEMBER 1, 2016

Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”. The Google Search Analytics Audit. Second, choose the “Pages” option, filtering by specific web address parameters (such as “/blog/” or “services.html” as an example).

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Along with traffic, take a look at content that drove conversions and acquired backlinks.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JULY 26, 2018

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

AUGUST 8, 2017

of brands use engagement metrics–likes, comments, shares, and such–which dwarves the next most used metric of conversion and revenue metrics, at only 19.9%. analytics software, publishing tools)? Studies have shown that the volume of this dark traffic is massive.”. We did not explore this in our current research.

Social Media 167

Social Media Paid Search Agency ROI Social Marketing 167

KoMarketing Associates

FEBRUARY 19, 2019

Analyze Your Analytics. A few years ago I had a client who loved to remove their analytics. Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. However, I noticed a big spike in blog traffic last Tuesday.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

AUGUST 12, 2020

Structured Snippet Examples. Here are some examples that B2B marketers can use depending on their industry: Structured Snippet Examples for Cybersecurity. This example showcases how a cybersecurity company can list all its services or the core offerings contained inside a main capability or pillar page.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

APRIL 18, 2017

Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

AUGUST 22, 2017

When we reviewed our findings with this prospect, they acknowledged that they were hoping we would find “low hanging fruit”, missing from existing tactics, that could provide a quick boost in traffic and sales. Have conversations with sales and customer service teams as well. Conversion Optimization. Final Thoughts.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

MAY 3, 2016

Misconception #1: Week To Week Traffic Is Down, So Overall Website Performance Must Be Down Too. When traffic is down from week to week or even month to month, it might be easy to jump to the conclusion that overall performance is trending downward as well. Misconception #2: Year Over Year Traffic Is Up So Performance Must Be Up Too.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

AUGUST 26, 2014

Organic search engine traffic. Percentage of traffic from organic search. Unique keywords sending traffic. Landing pages receiving traffic. The number of web addresses found in search engine results that received traffic or impressions (if using Webmaster Tools). Conversions from organic search engine traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 11, 2015

Website Analytics. If you haven’t taken advantage of the free data that you can view in Google Analytics, Facebook Insights, or other social media platforms, you aren’t doing all you can to view and track the outcomes of your campaigns. Once you’ve identified key areas where your marketing strategy is working (e.g.

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 11, 2018

For example, I can’t tell you how many times we’ve been directed by the C-Suite to put our focus on a specific set of keywords that have no visibility. We started by mapping content to the corresponding keyword targets: What was driving traffic? Let’s take blog posts for example. Because it’s important to their brand.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

AUGUST 18, 2016

So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical. Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Landing page performance (via Google Analytics).

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

KoMarketing Associates

APRIL 3, 2018

For example : In many cases a content marketing campaign focused in a very competitive keyword space will take months, if not quarters, to show significant organic search improvements. Even for KoMarketing, mobile traffic accounts for less than 20 percent and the conversion percentages are drastically lower. percent on desktop.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

DECEMBER 22, 2016

Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). Deeper analysis of site, brand, and page level performance, associated to organic search traffic, will be even more critical moving forward.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

APRIL 21, 2015

We’ve received questions about this update from clients and partners and the reality is that for the most part, the percentage of traffic from mobile devices, smart phones in particular, is much more limited than in other industries and markets. Screenshot of all traffic broken out by device category and then source / medium.

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

APRIL 21, 2016

Let’s say you’ve got a content marketing strategy in place you’re absolutely sure will result in links, conversions, third-party exposure, etc. But then you take a deep dive into Analytics and realize your content assets aren’t performing as expected. How do you know this? Far from it. Final Thoughts.

Marketing & Strategy 120

Marketing & Strategy Burn Rate Content Eye-Tracking 120

KoMarketing Associates

AUGUST 15, 2013

The ROI conversation continues to have legs because historically, B2B marketers have not had access to clear social media metrics, which are necessary to begin the framework for marketing program evaluation. Search Engine Marketing Blog Social Media Strategies Web Analytics' Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

APRIL 19, 2018

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. higher ranking, improved organic traffic, more qualified visitors). Is it generating organic traffic? Are you seeing conversions or increased time on site? via GIPHY.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? For many B2B organizations, email collection counts as a conversion because email campaigns carry large ROI. Part of this is making it more exclusive.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

MARCH 19, 2015

Take for example the search results shown on slides 4-8 (slideshow courtesy of Dr. Pete ): What would actually constitute the #1 ranking for each result? Because the site that is listed there, is going to get that traffic and #1 won’t mean anything in terms of traffic. Conversions. Probably negatively.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

AUGUST 28, 2018

Four Ways to Move Traffic to Conversion. ”, best practice pages, definitions, or lists of examples? Conversely, search results that primarily contain vendor solution pages may be more transactional in nature, reflecting search intent that is more sales-oriented as well. Image via The B2B Buyer’s Journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

MARCH 21, 2017

For example, if you’re looking to create a piece of content with a sales angle, schedule some time to sit down with a member of the sales team and hear what they have to say for yourself. You would be amazed at the amount of content you can glean from a short 30-minute conversation with a subject matter expert. Social shares?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Work Management 120

KoMarketing Associates

OCTOBER 18, 2016

A solid headline is critical to generating more traffic, improving organic search ranking, and increasing your chances of the content being shared. The example Hemingway uses on its site is given a “Grade 6” rating, meaning it could be easily read by a sixth grader. Google Analytics. CoSchedule Headline Analyzer.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

DECEMBER 21, 2017

This was a fun piece he did back in August on how to turn everyday life into content and on top of real examples, he gives us some tools he keeps handy. Direct Traffic is Dark Traffic, and That’s OK. Matt is one of my favorite marketers partly because he is so creative. Do Links Still Matter for SEO in 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204