Buzz Marketing for Technology

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Learn from those who are bigger, faster and stronger. They test their websites constantly and as they go.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. Conversion rates. More Traffic?

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

If that’s not enough try flipping the equation around and using Google Analytics to find out how much traffic was driven to your website from services like Twitter, blogs you syndicate to etc.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Moreover, 20 percent of mobile users use it as their primary device.

Design 100
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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

With SaaS solutions working in tandem with strategy and implementation, companies can begin to move toward complex forms of personalization—and achieve online what is already being done offline with propensity modeling and other business analytics. Segmenting and measuring the conversion impact of every detail (e.g.,