Webbiquity

APRIL 23, 2024

Track any conversion your email marketing contributes to, such as website traffic, using Google Analytics. Then multiply the conversions to determine the total amount of money your email marketing campaign brought in. One easy method is to figure out average value per lead.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

SmartBug Media

APRIL 23, 2021

If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Marketing Insider Group

DECEMBER 20, 2021

Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. Because you can seriously grow traffic, leads, and conversions simply by revamping your old content. Increase conversion or subscription rates. This is critical.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 313

Social Media Social Marketing Planning Tips 313

Optinmonster

AUGUST 24, 2023

OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. These templates are specifically crafted for maximum conversions, and you can use them without any coding or design expertise. You’ll also get detailed insights and analytics to improve your email campaign.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

SmartBug Media

JANUARY 11, 2021

As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. HubSpot Reporting is one of our favorite tools to use at SmartBug Media, and with HubSpot’s recent updates to these tools, we’re excited to help you get the most out of your marketing.

Hubspot 72

Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

SmartBug Media

JULY 30, 2021

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start. And soon you’ll be on your way to monitoring leads in Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Scoring 98

seo.co

APRIL 4, 2022

Conversion rate optimization helps answer the following critical questions: How does your traffic behave when it actually gets to your site? How is your traffic translating into meaningful revenue for your business ? Without this key step, you can generate all the traffic you like—and it won’t matter to your bottom line.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

Hubspot 86

Hubspot CRM Work Management Marketing Management 86

Huptech Web

SEPTEMBER 22, 2023

Table Of Contents Introduction Why are UTM Parameters Important for Conversion Tracking? Welcome to the Beginner’s Guide to UTM Parameters for Better Conversion Tracking! Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Directive Agency

JULY 31, 2023

Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch. Check out these examples of the 9 best B2B strong>marketing campaigns 1.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. HubSpot Marketing Hub. HubSpot's Marketing Hub was designed with the busy content marketer in mind. Google Analytics. Price : Starts at $40/mo. for Marketing Hub Starter. for Buffer Pro.

Analytics 101

Analytics Work Management Planning Tools 101

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Identify which social platforms receive the greatest amount of traffic. How do you do this?

Social Media 100

Social Media Analytics Media Work Management 100

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. There are several ways to bring old content back to life to increase traffic.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Some examples of power words include ‘revolting,’ ‘powerful,’ and ‘danger.’ Conversion rate. Google Analytics.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? In this guide, we’ll show you how to gate content for more engagement and conversions. Here’s an example: As we’ll see, there are pros and cons to gating content. First, let’s look at some examples. Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Focus on high-potential account ABM lets you identify and focus on high-value accounts , resulting in better conversion rates and increased revenue.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Hubspot

OCTOBER 10, 2018

Web forms are integral to maintaining a healthy business and increasing your conversions. That’s what web form analytics tools are for — they help you maximize the impact of your web forms through optimization efforts, in-depth tracking and form insights. 10 of the Best Form Analytics Tools in 2018. Source : HubSpot.

Analytics 65

Analytics Budget Programs Tools Best Practices 65

Optinmonster

OCTOBER 20, 2020

Whether you want to increase your email subscribers or sales, an exit popup is a proven way to boost conversions. Boost traffic by recommending related and popular posts. For example, displaying a discount offer to a shopper as they’re getting ready to abandon their carts. Here’s how it works.

Intent 94

Intent Conversion Best Practices Template 94

The Marketing Blender

MARCH 22, 2024

Sometimes, you need to influence multiple decision makers or a “buying committee” through your digital marketing if you want to drive conversions that result in revenue. Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Here’s a quick refresher on the difference between the two: “The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results,” according to Backlinko. “On Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Unbounce

FEBRUARY 11, 2021

Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. In some industries, conversion rates are as low as 1-2%. See Unbounce’s Conversion Benchmark Report for details.) Store Visit Conversions. And what about the leads that don’t convert?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. At least, that's how a lot of marketers feel.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

FunnelEnvy

SEPTEMBER 18, 2023

Without analytics, we know nothing about the prospects behind the clicks. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Hubspot

JUNE 2, 2021

We'll also walk through hero image examples to spark ideas for your own website. A good hero image can elevate your traffic and conversions by making people want to interact with your site. Nearly 55% of global website traffic in 2021 is generated on a mobile phone. Get ready for some design eye candy. Image source.

Marketing Budget 99

Marketing Budget Examples Practices Best Practices 99

ClearVoice

JULY 17, 2023

The idea is to show them how content marketing drives traffic to your site, generates leads, or closes sales. Website traffic The amount of traffic coming to your website indicates how many people are discovering and consuming your content. In most cases, Google Analytics provides you with free access to some of the key metrics.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75