Getting More Out of Each Click with "Post-Click Marketing"
WebMarketCentral
DECEMBER 8, 2008
This is the first of two posts that will look at how to improve conversion rates to get more value from each click. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. One answer to this challenge is provided by "post-click marketing," a.k.a.
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