ClearVoice

JULY 7, 2023

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The customer journey is the process every buyer goes through before choosing a product or service.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Lead Forensics

APRIL 16, 2024

AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts. Example Tools: Salesforce Einstein Analytics: Uses machine learning to analyze sales data and generate intelligent forecasts. This provides a wealth of information you can use to generate high-quality leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. Ideally, the product you use should offer: Data from Multiple Sources. Reporting Mechanisms.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. For instance, predictive analytics powered by machine learning can help in identifying potential leads with a higher likelihood of converting into customers.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). So much of what we see today are product-centric claims aimed at impressing the prospect.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Aberdeen

NOVEMBER 14, 2019

The report takes a close look at the buyer intent data tools industry to see what’s going on in the market, looking at market drivers, patterns, trends, industry conditions, development rate, and more. The report also offers insight into three key segments within the market: competitor, product type, and end use/application.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). So much of what we see today are product-centric claims aimed at impressing the prospect.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Smart retail solutions also analyze clients’ moods, time spent nearby product category X, and emotions and build store traffic analytical reports. AI augments lead scoring and qualification.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. Analyze this data to identify patterns and trends that indicate increasing or decreasing engagement as well as what topics and messages are resonating the most.   Make sure to measure the conversion rate of target accounts from one stage of the buyer’s journey to the next.

Demand 52

Demand Brand Identity Branding Work Management 52

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Voicebot) Marketing Analytics Stats Only 1.9% of global web traffic.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Source: Forrester , 2021). It indicates WHO is interested in your products, WHAT they are interested in, WHERE they are on the buyer journey, and WHEN they are ready to buy. Not exactly. 68% of B2B buyers prefer to research online independently. Source: LinkedIn , 2020).

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Bump Up Conversions.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. This is a trend that I’ve seen over the last 5 to 7 years.

Paid Search Agency 25

Paid Search Agency Planning Budget Programs Marketing Budget Creation 25

ViewPoint

MARCH 6, 2012

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. In the process it increased conversion rates by 136%. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Ranking 65

PureB2B

FEBRUARY 19, 2017

In today’s digital world, personalization is an integral part of any business’ marketing endeavors, and it’s also one of the biggest trends in marketing. Personalization Increases Engagement and Conversions. For example, it would be perfectly fine to recommend other gluten-free products to a customer who had bought gluten-free bread.

Lead Nurturing 87

Lead Nurturing Personalization Lead Scoring Lead Ranking 87

Markempa

AUGUST 12, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). So much of what we see today are product-centric claims aimed at impressing the prospect.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

PureB2B

FEBRUARY 19, 2017

In today’s digital world, personalization is an integral part of any business’ marketing endeavors, and it’s also one of the biggest trends in marketing. Personalization Increases Engagement and Conversions. For example, it would be perfectly fine to recommend other gluten-free products to a customer who had bought gluten-free bread.

Lead Nurturing 62

Lead Nurturing Personalization Lead Scoring Lead Ranking 62

Unbounce

MAY 8, 2019

A 2017 study from SoDA and Forrester asked agencies which strategies would have the most significant impact over the next 2-3 years. When you offer landing pages and conversion optimization as a service to your clients, you gain control over campaign assets. Want to see conversion optimization in action? Is win-win-win a thing?

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

QuanticMind

MAY 23, 2019

Traditional approaches to determining success have often been focused on so-called vanity metrics that include page impressions, clicks, click-through rates, and conversion rates. Why it’s getting harder to get in front of your target users even while they are actively searching for products like yours?

PPC 40

PPC Advertisements Advertising SEM 40

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SUPERWEEK is an annual five-day conference completely focused on digital analytics.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Personalized email messages improve click-through rates by 14% and conversions by 10%. Source: Forrester). Email Marketing.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. As a result, to afford the same amount of clicks at the same conversion rates, PPC managers are having to pay more for every conversion and lead. This trend isn’t changing anytime soon.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

TrustRadius Marketing

AUGUST 21, 2018

This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. A recent study on the buying habits of millennials in the US found that 73% of them drive product and service purchasing decisions. It also affects how B2B marketers can reach buyers.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Forrester Blog for Interactive Marketing Professionals. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Full Circle Insights

MARCH 7, 2023

A marketing analytics solution can help you achieve this by demonstrating the value of your work. Here are four steps you can take to prove effective B2B lead generation using marketing analytics. This will provide an opportunity to identify trends and collaborate on optimization.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Management 52

sagefrog

JANUARY 10, 2024

Whether you’ve recently undergone a brand overhaul or your products have received a facelift, the decision to redesign a website should not be taken lightly. Website Redesign Project Plan 4 Web Design Trends in 2024 Execute an Impactful B2B Website Redesign in 2024 Why Should You Redesign Your Website?

CMS Development 62

CMS Development Marketing AI Marketing Websites Buyer Personas 62

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Hubspot

SEPTEMBER 13, 2023

It’s made by analyzing historical sales data, identifying patterns and trends, and using that to predict the revenue they’ll generate in the near future. Sales projections provide important data that helps business leaders make informed decisions about product pricing, finances, staffing needs, marketing strategy, and sales processes.

Top of Funnel 58

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 58

NetLine

AUGUST 2, 2023

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. Image caption: Take your B2B lead generation to the moon! Made using Midjourney What is B2B Lead Generation? What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

SEPTEMBER 20, 2010

Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 42% learn about products and services via Twitter. 41% provide opinions about products/services. Profile pictures for trending topics-U.S. Profile pictures for trending topics-U.S.

Social Media 159

Social Media Media Stats Statistics 159

6sense

DECEMBER 10, 2021

It wanted to reverse the team’s trend of selling low to personas to selling high. Make your ABM practice more agile, effective and engaging by: Adding trending keywords based on new customer challenges and your differentiation . Partner with sales to leverage insights at every stage with: Engagement trends and alerts.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62