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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

Research continues to validate that video has become an expected content medium for online audiences and the most effective way for marketers to increase conversion rates, brand affinity and purchase intent. When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

For example, analytics, email marketing, and CRMs, while other tools are more specialized, like video editing or A/B testing. Honestly, if you’re just starting to build your marketing stack, I would recommend signing up for three free tools, Hubspot, Google Analytics, and Mailchimp. Social Listening/Analytics Software.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . External databases can be created or obtained from a variety of data providers. Then you’re done! Linkedin Ads.

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How to Improve Content Success by Up to 500% with SnapApp

Convince & Convert

SnapApp provides easy-access analytics and integrates with all the major marketing automation platforms. In our case we use Marketo. We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. Jay: Hey, everybody. So, we have this.