SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. Marketers land 66% more qualified leads through video marketing.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SendX

JULY 29, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. Because Google uses algorithms with hundreds of ranking factors, your approach to SEO should be holistic. Why Should You Invest Into SEO?

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? It’s clear that traditional analytics fall short in the complex B2B industrial landscape. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

FEBRUARY 17, 2016

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. Analytics Tools. Price: Free!

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

DealSignal

FEBRUARY 23, 2023

Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise. Webinars are a great way to engage your audience with live or recorded presentations on relevant topics. Don‘t compromise on outdated leads.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Hubspot

NOVEMBER 28, 2023

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Consistent communication and feedback loops fine-tune criteria and scoring mechanisms to optimize the quality and conversion rates of leads. The secret sauce? Start with these criteria.

Sales Management 69

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 69

LeadSquared

NOVEMBER 8, 2016

In this webinar, Rahul Thomas Mathew , Product Marketing Manager at Jifflenow , answers these exact questions and talks about the key marketing metrics that you need to focus on and their importance. Key Marketing Metrics [Webinar Questions]. For more inputs on online branding, take a look at this webinar ). View the recording.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Conversion rate, before and after. Email open and clickthrough rates.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SalesIntel

AUGUST 21, 2023

Improved Conversion Rates Most often, providing targeted and relevant messages helps companies improve their chances of moving potential customers further down the funnel. This approach could help increase your company’s conversion rates. The rise of AI and machine learning has greatly streamlined this strategy.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

KoMarketing Associates

OCTOBER 20, 2016

Let’s take a walk through how to do it: Conversion Analysis. When you dig into Google Analytics and see that your content has led to a conversion, you may be all like BOOM. To do that, you need to get comfortable in Analytics and be able to filter out the landing pages driving web visitors to your desired action.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

NuSpark Consulting

SEPTEMBER 14, 2015

These are a mix of various promotions: assessments, demos, trials, free consultations, free evaluations, webinars and more. The cart-to-purchase process is something us conversion optimizers look at carefully with a fine tooth comb via analytics. We do conversion assessments here at NuSpark, for B2B and e-commerce.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Sharpspring

OCTOBER 15, 2020

You’ll benefit from new editing tools, analytics and a different perspective on email tactics. 4 Powerful Analytics. So you don’t just need data and analytics, but you also need organized and unified data analytics. Other data collection and analytics you should look for include: Email Analytics ?

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Inbound Marketing Advertising Agencies 52

Madison Logic

NOVEMBER 30, 2023

This allows your sales team to better connect with key decision-maker and convert conversations into opportunities and wins. Keep an eye on metrics such as website visits, page views, time spent, content downloads, webinar attendance, and social media interactions specific to the target accounts.

Demand 52

Demand Brand Identity Branding Work Management 52

The ABM Agency

APRIL 21, 2023

Prioritize Accounts Based on Fit & Engagement Level Prioritizing accounts based on their fit with your ICP is crucial for maximizing ABM success rates; however it’s also important to consider engagement levels of each prospect when creating the final ranking order of accounts within the list. Identify Key Performance Metrics B.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Moz

JANUARY 22, 2019

This process is often described as a funnel because you're guiding the customer toward your conversion point. Conversion rate optimization can occur at every stage in the funnel to improve the number of people you drive towards the most important action. The first step is to set up a funnel visualization in Google Analytics.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Vidyard

MAY 18, 2017

Search engine optimization is so key for all of us marketers, and with video, you can rank better with Google as well as use all that rich information within your videos as part of your metadata and use your keywords within your pages to generate more inbound traffic on the topics you’re talking about.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. physical signage e.g. billboards and marquees.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Valasys

JUNE 13, 2019

The metrics such as engagement, Click-Through Rate (CTR), bounce & traffic conversion rates serve as indexes for measuring accomplished social media goals. Finally calculating the percentage of conversions through social media channels can be useful. agencies, vendors & several other resources.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Launch Marketing

AUGUST 10, 2017

Let’s say one goal is to increase combined traffic to your website from Facebook and Twitter by 5% to drive more email list subscriptions; take a look at click-through, bounce and traffic-to-conversion rates for each platform. Tools such as Google Analytics, Hootsuite, TweetReach, Klout are among the many widely-used among marketers.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

SmartBug Media

OCTOBER 9, 2019

Or perhaps you want them to learn more about your products or services by seeing a demo or having a conversation with a sales rep. With Google algorithm updates affecting SEO, persona needs changing as your market adapts, the publication of new research, and the ongoing evolution of your brand, change is always in the air.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Optinmonster

MARCH 13, 2024

Some OptinMonster customers report improving their conversion rate by as much as 600%. OptinMonster offers powerful triggers and targeting features to help you personalize your popups for higher conversions. The campaign improved his website conversions by 225%. Here’s a great video marketing hack from Marketo.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

accelerate agency

OCTOBER 21, 2020

Customers may have questions about unfamiliar terms or request customized demos to see how the SaaS product will integrate with their existing frameworks. . Providing easy-to-understand pricing information to potential customers can increase the conversion rate of leads to sales. . Competition.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

accelerate agency

APRIL 12, 2023

You can expect your potential customers to ask for detailed information, as well as a demo or trial of your service to explore whether it would function well with their existing systems. If they’ve come through a Google search looking to purchase a service, they’ll want to see a sales page. It’s about interactions with your brand.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Optinmonster

FEBRUARY 27, 2024

The platform gives you in-depth details on traffic stats, ads cost-per-click (CPC), domain comparisons, backlinks analytics, and keyword difficulty. That’s because Reddit threads have a high likelihood to rank in Google search results. Constant Contact offers extensive online training, a huge resource library, and even webinars.

Marketing Automation Services 89

Marketing Automation Services Budget Programs Tools Work Management 89

NuSpark Consulting

JULY 15, 2011

We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. Phase Two: Lead Generation. Content Optimization. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We’ll also help you with your RSS feeds, other channels that can house your content (Slideshare, for example), making you’re your content and blogs are sharable, and measuring your success via analytics and insights. Google ranks a site through a variety of factors. Phase Two: Lead Generation. Content Optimization. Link Building.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Here’s a step-by-step for each advertising platform: Google Ads. Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Single Grain

APRIL 1, 2020

Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. Even if you’ve never done lead generation before, you still need to know what kind of conversion rates you have across your various traffic channels.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Content Standard

OCTOBER 2, 2020

Lead generation business: Leading metrics include: Website traffic, key form conversions, webinar and event attendance, and demo completion. ROI metrics include: Lead volume, lead quality, lead conversion rate, and closed business. Average Google AdWords account: 2.35 Average Google AdWords account: 2.35

ROI 139

ROI Marketing Attribution Campaigns Marketing Analytics Tools 139

Oktopost

JANUARY 17, 2024

Some of their main barriers include knowing what KPIs to track, integrating analytics across platforms, and connecting results to their initial goals. Invite them to sign up for your mailing list or webinar or become a social media follower. x 100 = 30 Therefore, your conversion rate is 30%.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62

Webbiquity

JULY 10, 2018

Fonts: When you’re ready to venture beyond Arial, Verdana, and Georgia, tools such as Google Fonts , Font Squirrel , and WhatTheFont expand your horizons with hundreds of original font choices. And Jetpack is a veritable Swiss Army knife of WordPress plugins, with analytics, social sharing, data backup, security, and other capabilities.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Lead Liaison

MARCH 7, 2018

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. It will read exactly as presented in the webinar. The conversion rate. Presenters.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

SocialPilot

FEBRUARY 13, 2024

MOFU (middle of the funnel) = Report downloads, newsletter subscriptions, webinar sign-ups. BOFU (bottom of the funnel) = Sales, demos, trials. The most common KPIs for influencer marketing are brand reach, engagement, and conversion. While every platform has its analytical features, they are not specialized.

ROI 95

ROI Top of Funnel Planning Work Management 95