Remove Analytics Remove Conversion Rate Remove Cost Per Click Remove CPM Remove Open Rate
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Making Sense of Marketing Acronyms: Part 1

Bluetext

CAC (Customer Acquisition Cost) The cost of finding your next paying customer, the cold hard cash that got them through the door and signing on the dotted line. CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPC (Cost Per Click) The cost of one single click on your ad or link.

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LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark Consulting

I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. Rather, I will review the larger-scale options, purchased on a cost-per-thousand (CPM) level. . Typical open rates are 15-25%. Pricing is based on cost-per-recipient. You can target LinkedIn ads by.