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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce Marketing Cloud

Attach goals and metrics to contingency plans. Enter: the contingency plan. Contingency planning doesn’t just help in the preparation phase of holiday campaigns. No matter what happens this season, two top key performance indicators (KPIs) are likely to rule your post-holiday measurements: traffic and conversion.

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4 Qualities SMBs Should Look For When Vetting Content Marketing Agencies

BenchmarkONE

Beyond driving traffic, generating leads , and maintaining audience awareness, it reassures your audience during times of uncertainty. . Increasing traffic, leads, or brand awareness ? Google Analytics? Some other all-encompassing analytics dashboard? That’s the only way to generate real revenue.

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Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

If you are able to deliver amazing content that is contingent on your lead’s behavior can help to drive even more traffic to your website, will help to increase overall social engagement, and eventually result in higher sales conversions. Believe it or not, email marketing automation isn’t quite as impersonal as it may sound.

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Why Cross-Media Marketing is a Good Fit for Your Goals

Navigate the Channel

No perfect recipe exists for this, as the choice is contingent on your marketing campaign goals and resources and—most importantly—what channels your customers like better and use. Businesses can choose to connect only their online channels or coordinate both online and offline channels.

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SEO Project Management: A Guide To Organizational Nirvana

Conductor

Traffic projections. If keyword research and recommendations included in content are based on monthly search volume (MSV) and estimated eventual rank, then estimated organic traffic/users can be calculated. This should help the content reach its full potential of driving organic traffic and avoid mistakes that reduce findability.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. This new domain had no expertise, authority, or trust to it, and growth in traffic wasn't something I had even considered. I squirmed a bit, but okay. External Links. Redirect mapping.

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