Industrial Marketing Today

DECEMBER 1, 2011

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. Easy, right?

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 16, 2012

Upper management and key decision makers are skeptical about inbound marketing with content being able to generate qualified leads and set the table for sales. As I’ve written before, just publishing content won’t move the needle. See Content Marketing: Think Like a Publisher, Act Like an Investor).

Lead Ranking 60

Lead Ranking Lead Scoring Marketing Management Paid Search Agency 60

Industrial Marketing Today

JULY 1, 2011

Email content that appeals to engineers. Most industrial marketers are aware of email marketing’s effectiveness but have trouble creating content for it regularly. There are several advantages to this form of email content. Consider integrating Web analytics into your email marketing. Email marketing metrics.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

JUNE 12, 2010

We want our sales team to have some flexibility in order to close the sale I think Anne Holland summed it up nicely in her blog post by writing… Whatever the reason, you need to keep two human factors in mind: #1. We can only provide prices after a formal RFQ process 5. There is no secrecy.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

DECEMBER 17, 2010

I find it very helpful to write down bullet points to go from objectives to actionable items on a client’s site. Content comes before design. Site content, whether creating or collating is probably the single biggest hurdle I have to overcome in website redesign projects. See The Twofold Benefit of Optimizing Marketing Content.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60