NuSpark Consulting

JULY 15, 2011

Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Content Coaching. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Webbiquity

DECEMBER 20, 2011

company website, newsletters, syndication sites). Number of RSS subscribers (regular readers). Total number of relevant followers (exclude the inevitable spammers and oddballs who seem to be attracted to any active Twitter account). Retweets (reflects both level of engagement and quality of shared content).

Social Media 100

Social Media Media Lead Ranking Lead Scoring 100

LeadSquared

NOVEMBER 9, 2020

Thus, brands need to make their emails relevant, timely, helpful, and delightful so that people find a real value in them. Email automation , if done well, is as good as one-on-one communication in terms of relevance. Your CRM system can fetch the contact details from RSS, social media, blog, etc. Dynamic emailing list.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Enterprise Management Email Marketing 52

The Effective Marketer

JUNE 23, 2009

SEO Tactics : He did a great job at distilling tactics into byte sized advice that we can all use for link building, content creation, and domain names. They always have great content based on lots of testing they’ve done and publish their results frequently. You can follow any responses to this entry through the RSS 2.0

Training 100

Training Planning Marketing Budget Creation Work Management 100

ConvertKit

SEPTEMBER 16, 2020

How to choose the right newsletter tool for your business. The 13 best newsletter software tools for creators. How to set up a free email newsletter with ConvertKit. When Khe began sending his weekly newsletter to 36 of his colleagues, he had no intention of growing it into a business. Jump ahead. the answer is yes!)

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The key is figuring out the best way to present and share it.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Optinmonster

FEBRUARY 16, 2022

Create newsletters. Now, the only parts of MailerLite that you can integrate with WordPress are Signup Forms and Featured Image in RSS Feed. Block are preconfigured content areas that fit neatly into any campaign template. Email Marketing Analytics: How Data Can Increase Your ROI. Automate email workflows.

API 59

API Template Top of Funnel Rules 59

Adobe Experience Cloud Blog

MAY 30, 2010

To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. Use content to build relationships.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important. What is content curation?

Marketing Automation Services 85

Marketing Automation Services Curation Enterprise Management Marketing Automation 85

Industrial Marketing Today

JUNE 12, 2010

In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Search engines love sites with constantly changing fresh content.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Is anyone out there? Does anyone care? As I see it, there are 3 options here: 1.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Optinmonster

AUGUST 20, 2023

Quick Links: OptinMonster TrustPulse WPForms WP Mail SMTP SeedProd Brevo Mailchimp HubSpot MailPoet Newsletter Let’s get started! This precision targeting allows for highly relevant and personalized content, increasing the chances of converting visitors into subscribers. Pricing starts at $5/month.

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

Content Standard

OCTOBER 2, 2020

The challenge, then, is to pick leading metrics that are relevant and important to your business. Let’s break down the most common leading and ROI metrics according to three main business models: ecommerce, lead generation, and content. ROI metrics include: Subscriptions (email lists, RSS feeds, app downloads, etc.),

ROI 138

ROI Marketing Attribution Campaigns Marketing Analytics Tools 138

seo.co

FEBRUARY 10, 2022

You’ve got a content marketing strategy, but is it working? If you want to be a successful content marketer, it’s not enough to do what you think is effective—you need to objectively measure whether what you’re doing is effective or not, and then take the appropriate corrective actions. Why Analysis Is Important. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Hubspot

JULY 23, 2010

Excellent content leaves the reader with something new that they didn’t have before. Remarkable Content – A mix of content is good. Anything relevant and useful, interesting, thought-provoking, controversial, and entertaining. Try things like current news, opinion, and media rich content. Sub-heading.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Litmus

JANUARY 5, 2024

Look for an email marketing tool that lets you create and store templates for each communication type, including welcome emails, newsletters, and offers. The best email marketing tools offer simple A/B testing for variables such as subject line, imagery, send time, and email content. time they need to set up a new message.

Budget Programs 111

Budget Programs Marketing Budget Enterprise Management Work Management 111

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. Dynamic Content Customize emails and landing pages for specific segments. Automated Sales Alerts and Tasks This is the ability to create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JANUARY 4, 2011

Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” 1 ) SlideShare.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

QuanticMind

MAY 30, 2023

He is the founder of Ad Tech Consultancy AdProfs and editor of the newsletter, This Week in Ad Tech. So I guess outside of consulting, probably most well-known for writing a newsletter called This Week Ad Tech. It was very appealing to me to have that creative control over sort of publishing content and creating content.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Online Marketing Institute

JUNE 15, 2009

Make relevant comments and offer something of value. Keep it small, relevant and personal. I routinely get pitches that: - Aren’t relevant to my readers - Show that the “pitcher&# hasn’t read my blog, and - Don’t even include my name in the salutation - tho it is posted prominently at the top of my blog.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

SEPTEMBER 9, 2018

From there, podcatchers (think podcast directories) pick up and syndicate your podcasts for free via RSS feeds. Your podcast content and format should be unique to be memorable. Create a compelling show logo and episode thumbnail design format that results in consistent show titles, yet each is unique and relevant to the topic.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Webbiquity

FEBRUARY 2, 2017

Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. 4: The 14 Best Content Planning and Research Tools. #5: 5: The 23 Best Content Ideation Tools. #6: 15: The 24 Best Visual Content Creation Tools. #16:

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Follow #blog promotion checklist to squeeze every last drop from your content, says @BrodyDorland. Follow this blueprint consistently to make some noise with your content marketing.

Promotion 103

Promotion Peer-to-peer Digg Budget Programs 103

Hubspot

MARCH 30, 2015

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. A successful content curator is no different than a successful wedding DJ.

Curation 28

Curation Enterprise Management Work Management Tools 28

Webbiquity

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 1) Storify. Pricing: free.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. SEO needs to be iterative and evolutionary.

SEO 40

SEO SEM Paid Search Agency B2B 40

Convince & Convert

JULY 15, 2016

Social media is more than just a platform to promote your products, services, and content. The quality of the content you share and produce, as well as the advice you share when joining conversations, shapes your authority. It also means sharing helpful content from a wide array of sources, not just your own.

Social Media 115

Social Media Brand Identity Branding Ad Building 115

Industrial Marketing Today

OCTOBER 26, 2009

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The above two web analytics are not mere statistics for your webmaster. Don’t make the visitor scroll vertically or horizontally to read your primary content. What’s the solution? Place your logo at the top left.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Buzz Marketing for Technology

JUNE 27, 2008

Many training departments saw it as the content side of training, and wondered why it didnt report to them. Now, a dozen years after the debut of KM, there has been little significant change in the efficiency, effectiveness or value of information processes or content in most organizations.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. Now, the move is toward “social objects&# which are invariably smaller, more directed pieces of content. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. A digital marketing success story.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167