ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword. Sharing relevant data points and case studies.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 329

Analysis Top of Funnel Work Management Lead Scoring 329

Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Lack of resources to set up a responsive template, which could result in poor image rendering, readability, and user experience for mobile users.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? We also know that with the right tools and a bit of human brain power, you can create content efficiently, gain actionable consumer insights, and enhance your business’s performance.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Hubspot

JUNE 11, 2020

70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy. If you have a winning strategy, but unreliable resources to pull it all together, your plan might fall apart at the execution level.

Analytics 101

Analytics Work Management Planning Tools 101

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

ClearVoice

JANUARY 8, 2024

For many companies, it’s the perfect time to start planning out content budgets — and for good reason. One, a content budget lets you allocate resources more efficiently. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

KoMarketing Associates

APRIL 16, 2015

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google Analytics Release Notes. Page speed has also become a factor (albeit an indicated small percentage) in Google search relevance. Google AdWords Features History.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Webbiquity

OCTOBER 11, 2022

Being active, responsive, and sharing engaging content from your product or other areas of the business helps promote your brand online. Avoid being spammy by only posting high-quality content relevant to your audience and responding promptly to questions, advocacy, and complaints. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Salesforce Marketing Cloud

DECEMBER 8, 2023

However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO. .”

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

FEBRUARY 14, 2023

Data Makes the Strongest Foundation It’s always a good idea to back your strategy with data analytics. You should also note that email open rates are also affected by the relevance of the deal you’re offering and the day/time you sent the email. Only 4 spots left for our content marketing workshop… Don’t miss your chance for XYZ 2.

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Instantly impactful.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Biznology

APRIL 18, 2014

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

SmartBrief - Marketing

JANUARY 22, 2024

They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. B2B organizations must prioritize quality and value of content interactions over quantity.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

SalesGrape

NOVEMBER 19, 2023

Identifying specific buyer personas allows businesses to tailor their messaging effectively and deliver personalized content that resonates with potential customers. One way to utilize data analytics is by tracking website visitor behaviour. One way to build effective buyer personas is by conducting thorough market research.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Optinmonster

APRIL 12, 2024

There’s very little risk that your case study will miss the relevance mark. In our Flywheel case study , we highlighted how OptinMonster helped them convert more website visitors by showing relevant offers. After publishing a case study, you can then hone in on specific takeaways and use them as a framework for spinoff content.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing? Content is pre-written or dynamic, based on the maturity of the company using drip marketing. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SalesGrape

NOVEMBER 5, 2023

By automating these tasks, chatbots free up valuable resources that can be redirected towards more strategic activities. Chatbots equipped with AI capabilities can play a significant role in this process by delivering targeted content tailored to each lead’s specific needs and interests.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Scoop.it

JUNE 2, 2022

But copywriters’ skills have a direct impact on the performance of any type of content that has words in it — which is to say almost all: social media posts, blog posts, landing pages, product name and slogan, advertising campaigns, product description, and instruction, email newsletters, video scripts, and so much more. SEO skills.

Copywriting 84

Copywriting Top of Funnel Conversion Work Management 84

Envy

MARCH 11, 2019

To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. That way you’ll be able to get updates from the sites that are most interesting and relevant for you. It covers diverse topics, including, IoT, perimeter, breaches and analytics.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Newsletters. It’s really easy!

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1 ’s content.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. Remember, your audience decides what content it will consume, when it wants to consume it, and where.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Optinmonster

AUGUST 24, 2023

You’ll also get detailed insights and analytics to improve your email campaign. At this stage, you can offer anything, such as a free resource or a discount, to convert them into long-term customers. It has affordable pricing that gets you started with a content management system (CMS) and plenty of CRM and marketing tools.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Oktopost

JANUARY 11, 2024

The problem isn’t so much the lack of ideas but having the resources to realize them. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences. Identify the “big” influencers relevant to your company’s niche and focus.

Advertising Agencies 131

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 131